How to successfully add a scalable offer to your one-to-one service business

Want to know how to successfully add a scalable offer to your one–to-one service business? If you’ve been growing your one-to-one service business for a while you might have got to the point where you want to switch from growing your business to scaling your business. Maybe you are fully booked and turning people away, or maybe you just want to be able to have more time freedom, make more money or help more people. Regardless of why you want to scale you are in the right place. Keep on reading to find out how to successfully add a scalable offer to your one-to-one service business.

 

This page includes affiliate links, which means that if you choose to make a purchase, I may earn a commission. This commission comes at no additional cost to you. 

 

 

HOW TO SUCCESSFULLY ADD A SCALABLE OFFER TO YOUR ONE-TO-ONE BUSINESS

 

Step 1: Choosing the Right Scalable Offer

The first thing you need to decide is what your scalable offer will be. There are many different scalable offers you can add to your one-to-one service business, but some will be a better fit than others. Some scalable offer options include:

• Membership
• Workshop
• Mastermind
• Group programme
• Digital product (including online course)

I go into more details about what a scalable offer is and how to choose the right one in this blog post – How to Choose the Right Scalable Offer for Your Business – but here are the main things to consider.

1. What are your scaling goals?
Firstly, think about why you are scaling your business. Are you doing it so you can work less, so you can make more money or to help more people? And you can want to achieve two or all three things. And then you can go even deeper. For example, you want to make more money but how much? There is a big difference between wanting to make 20K per month and wanting to make 100K per month. Or if you want to help more people again there is a big difference between wanting to help 1,000 people and wanting to help 100,000 people. Getting clear on the numbers around your goals will help you to work out what scalable offers will and won’t enable you to achieve your goals.

 

2. What other services do you offer?
When adding in a scalable offer you should think about how that offer will work alongside the services you are already selling. Ideally you want to make an offer suite that works well together. You can read more about creating an offer suite here.

 

3. Who is your target market?
Knowing your target market will also make some scalable offers seem more appropriate than others. It might be that the target market for your scalable offer is the same as the one for your one-to-one services or clients who have finished working with you or people who are in your audience but aren’t right for your one-to-one services. Being clear about who you are going to target will help you to choose the right scalable offer.

 

4. What excites or feels good to you?
If you are going to be responsible for delivering the scalable offer then you’ll want to choose something that excites or feels good to you. This is a time to be honest about the way you like to work. For example, I like to be able to have a degree of real-time interaction with people. As a result, I run workshops and group programmes (and a mastermind is on the way) where I get to work with people in a one-to-many situation, but still have a real-time interaction. You might be someone who is excited by the thought of having a passive income stream and want to make a course. Or maybe you prefer to work with people over a short period time or a long period of time. Knowing what you do and don’t like will help you to choose something that you’ll be happy to offer for the foreseeable future. 

By asking yourself those four questions you should be able to rule out some scalable offers straight away and hopefully there will be one or two strong options.

 

FULLY BOOKED AND SCALING Fully Booked and Scaling is a one-to-one mentoring programme for online service providers who want to be fully booked in their one-to-one services and then successfully add a scalable offer to their business. Over 6 months I’ll help you to become fully booked with one-to-one clients, choose and introduce the right scalable offer for your business, and then have a comprehensive sales and marketing strategy so you can continue to successfully sell on both sides of your business. For more information, and to apply, click here.

 

Step 2: Create Your Scalable Offer

Once you’ve decided what your scalable offer will be it is time to start creating. I mean creating in the loose sense since for some scalable offers you won’t have to create much upfront.

 

If you decide to create a digital product then yes you’ll need to create that product so that is is available to buy once you start. The same is also true for a membership. In most cases people expect to pay for a membership and gain instant access with material already inside. However, for group programmes, workshops and masterminds you don’t have to create the full thing in advance. In fact many smart business owners will keep the creation to a minimum, sell and then build after. This is what people mean when they say ‘sell-then-build’ or ‘sell it first, build it later’. By following this method you are putting in minimal investment upfront and ensuring there is demand for what you are trying to sell. In this scenario, your creation process is just to get clear on what you’ll be offering.

 

As part of creating your scalable offer you’ll have to think about the tech requirements. In my business I use Kartra, which is a all-in-one solution that makes it easy for your to create and deliver scalable offers. It’s great if you need a members area for a membership, group programme or mastermind, and it makes it super easy for to house digital products that people can download.

 

And Kartra offer a 30-day trial for FREE. So to give it a go for yourself click here. 

 

Step 3: Positioning and Pricing Your Scalable Offer

You’ve decided what you want to create and you’ve done the necessary creating (whether that be all or some of it). Now it is time to think about the positioning and pricing. You should always start with positioning first and the positioning will impact what pricing makes sense.

 

Here are some things to consider:

 

What is the positioning of your business as a whole?
Whether you have actively positioned your business or not the fact is your business will be perceived in a certain way in the eyes of other people. Understanding where it sits with regards to being low-end versus high-end will help with pricing.

 

How will you position your scalable offer against your other services?
If the scalable offer is going to be positioned as an introductory way to work with your business then it makes sense to be at a lower price point than your other services. Whereas, if you are positioning your scalable offer as a VIP experience (prehaps a mastermind or a retreat) then it makes sense to be at a higher price point.

 

Ultimately with your pricing you want to sure that when comparing pricing with the other offers it makes sense.

 

 

FULLY BOOKED AND SCALING Fully Booked and Scaling is a one-to-one mentoring programme for online service providers who want to be fully booked in their one-to-one services and then successfully add a scalable offer to their business. Over 6 months I’ll help you to become fully booked with one-to-one clients, choose and introduce the right scalable offer for your business, and then have a comprehensive sales and marketing strategy so you can continue to successfully sell on both sides of your business. For more information, and to apply, click here.

Step 4: Launching Your Scalable Offer

You’ve ‘created’ your offer and you know what you are going to price it at so you are ready to launch. The absolutely minimum you need to launch your scalable offer is a way for people to buy. If you decide to use Kartra you’l be able to get a checkout built in minutes. In an ideal world you’ll want to go a bit beyond that and have a sales page, which has all the key information about the offer and then the ability to buy.

 

Once the sales page is live you can create a launch strategy for driving traffic to that landing page. The timings of your launch depend on you. You could decide to concentrate all of the activity over a very small period or time (a few days) or stretch it out across a whole month. But regardless of the time you’ll want to have a launch plan.

 

On the launch plan you’ll have all of your marketing channels listed and then have a timeline of what is happening when. Ideally this should be broken down on a day-to-day basis so you can see exactly what is happening. Having this level of detail will help you ensure that creating the necessary marketing assets is as easy as possible. This will be useful whether you are doing it yourself or you are handing it over to someone else.

 

Step 5: Continue to Market and Sell Your Scalable Offer

Launching your offer is just the beginning. Once your first launch period is over you’ll need to think about how to continue to market and sell your scalable offer. Unlike a business that only has a membership or course, for example, you need to think about how to market and sell your one-to-one services and your scalable offer. Having a clear marketing and sales strategy is key.

 

Integrating the Scalable Offer with Your One–to-One Services

So many one-to-one service businesses will create and launch a scalable offer, but they aren’t able to successfully add a scalable offer to their business because they don’t think about how they are going to manage marketing, selling and delivering both the scalable offer and their one-to-one services. To avoid falling into that trap here are the things to consider.

 

How are you going to market everything your business has to offer?
After your launch is over you need to think about how you are going to market your scalable offer alongside your one-to-one services on an ongoing basis. It might be that you use certain marketing channels for certain offers or you set certain periods of the year for marketing certain offers. There are multiple ways to sell numerous offers but you need to make a decision.

 

Can you sell purely from your content?
Very often with one-to-one service providers, especially those at the more premium end, will close sales via sales conversations (whether in the DMs or sales calls). This is fine when you are only taking on a small number of clients. But for your scalable offer, especially if it is one that you want to get hundreds or thousands (plus) people to buy you need to be able sell purely through your content.

 

How are you going to deliver everything?
Last, but not least you’ll need to consider how you are going to deliver your scalable offer alongside everything else. If you have a digital product this won’t be a concern, but if you have anything that requires you to be involved live then you need to ensure that you’ve got a plan for delivery. Do you need to block out time that is specifically for the scalable offer? Does that impact any of your one-to-one services? Having a plan of how you’ll split your time when it comes for delivery will help everything to run smoothly.

 

That’s it. You now know how to successfully add a scalable offer to your one–to-one service business.

 

As you can tell there are a few things you’ll need to think about and do in order to successfully add a scalable offer to your one-to-one service business – but it is absolutely worth it! A scalable offer can change your business, and your life, and so it’s worth putting in the time, energy and money to successfully add a scalable offer.

 

I hope this blog post has inspired you to take action and get your scalable offer up and running. Let me know in the comments what your biggest takeaway has been.

 

And if you are serious about successfully scaling your business then I’d love to help you and Fully Booked and Scaling would be perfect for you.

 

FULLY BOOKED AND SCALING Fully Booked and Scaling is a one-to-one mentoring programme for online service providers who want to be fully booked in their one-to-one services and then successfully add a scalable offer to their business. Over 6 months I’ll help you to become fully booked with one-to-one clients, choose and introduce the right scalable offer for your business, and then have a comprehensive sales and marketing strategy so you can continue to successfully sell on both sides of your business. For more information, and to apply, click here.