SHINE ONLINE
For powerhouse financial professionals and business owners who want to take full advantage of online marketing to build an online presence that positions them as an authority in the industry, attracts their dream client to their business and enables them to impact a lot of people’s lives.
Why settle for an ordinary business when you can have an outstanding business?
Does this sound like you?
Your business provides as financial service and you know that you provide a high-quality service that genuinely helps others.
Your business is up-and-running, clients are happy and you love the work you do.
You don’t really have anything to complain about… But you know you are meant for more.
Deep down, you know that could be growing your business, changing more people’s lives and making more money.
You know those things are all possible for you, but you know in order for that to happen you’ve got to market your business better.
You’ve got to build an online presence that matches the quality of your services provide.
You’ve got to increase your visibility and stand out from the other business owners in your industry.
You know, at a top level, what you need to do, but for some reason you just haven’t been doing it YET!
- You knew with confidence that if someone Googled you what they would find would showcase you and your expertise well.
- You were consistent with your content and as a result, you were consistently building your online audience.
- You were getting increasingly more enquiries to work with you, and increasingly the enquiries were from your ideal client.
- You were frequently asked to speak at conferences, be on panels, appear on podcasts and be interviewed for articles.
- You often had people messaging you saying how helpful your content was and how you’d changed their life.
Introducing Shine Online
Shine Online is the place for powerhouse financial professionals and business owners who want to take full advantage of online marketing to build an online presence that positions them as an authority in the industry, attracts their dream client to their business and enables them to impact a lot of people’s lives.
In Shine Online you’re going to:
- Build an online presence that you are proud of and truly reflects the quality of the services you provide.
- Position yourself as an authority in your niche, which will help attract clients, opportunities and talent (if you’re growing a team).
- Create content that helps you stand out from competitors and ensures your dream client is eager to work with you (and price is less of a consideration)
- Systemise your marketing so it is as efficient as possible – and it can easily be outsourced in the future (if you haven’t already)
Here’s what you’ll get access to inside of Shine Online:
★ Shine Online Training and Resource Portal – As soon as you are signed up you’ll gain instant access to the Shine Online training portal and resources. The training portal will lead you through the 3-step process you need to go through in order to build a strong online presence that positions you as an authority, attracts your dream clients and ensures you impact lots of people (inter)nationally.
You’ll also have access to additional resources on specific marketing channels and social media platforms.
★ Two Monthly Mentoring Calls – In these twice monthly mentoring calls, you’ll be able to get your questions specific questions answered live. Jump into the hot seat and ask Charelle anything (business or marketing related) and you’ll get the personal answer needed to move forward.
★ Monthly Content Planning Sessions – Creating outstanding content on a consistent basis is key if you want to build a strong online presence. Having this dedicated time every month to review how your content is performing and plan for the month ahead will mean no more winging it with your content, as well as month-on-month optimisation.
★ Quarterly Planning Workshops – I swear by quarterly planning in business, especially when you are trying to grow or scale your business. In these workshops, you’ll get crystal clear on your goals for the upcoming quarter, identify your priorities and create a plan of action so you can use your resources as efficiently and effectively as possible.
★ Community Slack Channel – This dedicated Slack channel will enable you to get support in between the live sessions and workshops, as well as be able to connect, be supported and support the other business owners in the programme.
I met Charelle in a Clubhouse room for business owners where she shared some of her marketing wisdom. I was in the process of launching my new business venture and after listening to her share her vast knowledge and expertise, I knew that I had to work with her.
Charelle is energetic, enthusiastic and really wants you to win when it comes to building your dream business around your life. She will push you to REALLY think about what you’re doing and why, she’ll highlight where there may be gaps in your plans and she’ll encourage you to focus on the income generating activities.
Charelle is the QUEEN of planning which is so important when you have lots of spinning plates and she will help you to get clear on your goals, how to execute them and what priority to give them.
If you’re new in business or would like some support growing your existing business, I have absolutely no hesitation recommending Charelle.
Working with Charelle has made a big difference to how I approach and think about my content
Working with her I went from someone who was often inconsistent in their posting or alternatively overwhelmed with ideas and stuck for how to bring them together!
She helped me think a lot more strategically about what should be included and incorporated easy to follow guides as to the type of content, imagery and call to actions needed depending on what I was trying to drive in my campaigns.
Charelle was the missing piece to my business, freeing me to focus on being CEO, Financial Coach and Creator. I’d laid so much groundwork but was overwhelmed which made prioritising, staying focused and pushing myself out of my comfort zone harder.
She’s there everyday with a positive nudge, holding me accountable (without fail!) keeping me focused on my vision and the strategy. She breaks down the steps to help achieve that and never flinches when I raise the bar, but sense checks my latest “idea”.
I love her heart-led direct approach, both cheerleader and challenger, and that she genuinely shares my passion for empowering families with their money and finances.
I approached Charelle when starting my rebranding process. I am so happy I met Charelle and truly believe I could not have done this without her. She is very knowledgeable and has helped me every step of the way from thinking about my ideal client, values, pricing and marketing. It has been an absolute pleasure working with Charelle and I highly recommend her.
I’m a Chartered Marketer, award-winning content marketer and blogger, podcaster and online business mentor.
I’m obsessed with all things marketing and money – and on a mission to help financial business owners embrace online marketing and become known (inter)nationally so they can change as many people’s lives as possible.
I combine big business strategic thinking with modern marketing methods that small businesses can successfully implement. This combination helps ensure my clients maximise their visibility, the number of clients they work with, the profit they make and the number of lives they impact.
Outside of marketing, you’ll find me reading non-fiction books, trying to get my 10,000 steps in, sipping on cocktails or dancing in something sparkly.
This is for you if you:
- Run a financial or money-related business (for example you are an accountant, bookkeeper, financial planner, financial adviser, wealth manager or money coach
- You believe you have a life-changing service and you want a reliable way to market that service so more people sign up and experience it
- You’re ready to build a strong online presence and see creating organic content as a key part to that
- You want to be seen online as an industry leader
This probably isn’t for you if you:
- You are happy with the amount of clients you currently have and/or the number of sales you make each month
- You love winging your marketing and are happy to continue doing so
- The only online marketing you want to do is digital advertising
- You can’t commit to owning your expertise and growing your business
- What happens after I’ve filled in the application form? You’ll receive a personal response from me within few working days. I’ll let you know whether your application has been successful or not. If your application has been successful you’ll be able to join straight away, or if you’d like to have a call with me first you’ll be able to book that in.
- When can I start? You can start whenever you’d like. This is a rolling enrolment programme which means you don’t have to wait around. If you are ready to join now simply apply today. It usually takes a few days for your application to be processed. If successful as soon as you’ve paid you’ll gain instant access to the training portal and full information about the upcoming sessions and workshops.
- What is the financial investment? £1,000 per month for 6 months.
- How much contact will I get with Charelle? Every month you’ll be able to join 2 Zoom calls where you can have a hot seat and get your questions answered directly by Charelle. You can also ask questions whenever you want on the Slack channel. Charelle checks the Slack channel daily Monday to Thursday.
- I still have some questions. How can I ask them? If you’ve read this whole page and still got questions don’t fret. The best thing to do is fill in the application form. On this form it will ask you whether if your application is successful you’d like to be able to speak to Charelle before signing up. Say that you’d like to have a call with Charelle and you’ll be able to ask all your questions on that call.