The must-have tech tool to scale your online business with ease

Want to know what the must-have tech tool to scale your online business with ease is? If your aim is to have a business that scales (rather than just grows) you’ll know how investing in the right technology and software is essential. When scaling tech is your best friend as it allows you to leverage your time. Keep on reading to find out what the must-have tech tool to scale your online business with ease is.

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THE MUST-HAVE TECH TOOL TO SCALE YOUR ONLINE BUSINESS WITH EASE

Why tech is so important when you want to SCALE a business

If you don’t know the difference between growing and scaling, and what you are focusing on right now then check out blog post Growing a business vs scaling a business: What is the different? In that blog post I go into greater detail about the difference between growing and scaling, and why you might choose one over the other.

The main difference is when you grow there is a linear relationship between input and output, whereas when you scale there is an exponential relationship between input and output. This means you can get a bigger return (financially) without doing more work.

In order to have a business that scales you’ll need to have something that people can buy that doesn’t doesn’t involve you trading your time on a one-to-one basis. If you are looking to grow an online business that scales then it is common to sell things such as:

courses
memberships
group programmes
digital products (e-books, templates etc).

And in order to successfully sell and deliver those items you’ll need to have the right tech in place.

A few years ago you had no choice but to invest in multiple tools in order to run an online business. For example, if you had an online business where you provided a mixture of 1-to-1 coaching or consulting services and had an online course you could end up having to have a website, an online calendar, an email service provider, a course hosting platform and a payment decide you wanted to run a course you’d most likely have a website , an email service provider, a course provider and a shopping cart. This meant having to learn multiple different pieces in tech and then sometimes have the fun of making them all talk to each other with the help of Zapier.

But those days are long-gone because now you can invest in a one-stop-shop that can do (virtually) everything you need to run and scale your online business with ease.

And what is this one-stop-shop called you ask – KARTRA.

Introducting Kartra – The must-have tool to scale your online business with ease

Kartra is an all-in-one tool designed specifically to make running an online business easy. Kartra realised that so many online business owners were struggling with using lots of different tools to run their online business and decided instead to design a solution that could do (virtually) everything.

Currently Kartra offer 14 different features to help you easily run your online business. Those different features of Kartra are:

Kartra Checkouts

Kartra Pages

Kartra Leads

Kartra Funnels & Campaigns

Kartra Email

Kartra Membership

Kartra Surveys & Quizzes

Kartra Videos

Kartra Helpdesks

Kartra Calendars

Karta Forms

Kartra Affiliates

Kartra Agency

Kartra Marketplace

As you can see there are a lot of different features, but all have been created specifically thinking about what an online business owner needs to easily run their business and will enable you to stop using, and possibly paying, for other tools.

WANT TO TRY KARTRA FOR YOURSELF?

Sign up today and get a 14-day trial for just $1.

What can Kartra replace?

Email Marketing Tool

If you currently have an email marketing tool like Mailchimp, Mailerlite, Converkit or ActiveCampaign Kartra can replace that.

Calendar

If you have an online calendar, like Acuity or Calendly where people can directly book in calls Kartra can replace that.

Quiz

Do you currently have a quiz for your lead magnet? Kartra can replace quiz tools such as ScoreApp or Interact.

Sales Pages

Want to have sales pages that are designed with conversion in mind? Kartra will replace lead page software such as Leadpages and Unbounce.

Membership Platform

Running a membership or selling courses? You can say goodbye to tools like Thinkific and Teachable.

Checkout

Using Samcart or Thrivecart for your checkout. Kartra can look after all your checkout needs.

Why an all-in one tool, like Kartra, is better for scaling an online business

As you can see Kartra can replace a lot of the tools you might be already using or the tools you’d need to invest in if you are serious about scaling your online business. Now some will say that when you have individual tools these companies are the expert in that specific thing and you’ll get a better tool as a result. I’m not going to deny that in some cases that may be true. However, whilst the stand alone solution might be slightly better there are significant advantages of using an all-in-one tool like Kartra.

It will save you money

Kartra starts at $79 per month (when billed annually) and that puts some people off. However, if you are serious about scaling your business then it shouldn’t put you off because for the average business owner investing in Kartra works out cheaper because of all the other tools it replaces.

For example;

$25 for ConvertKit (if you have 1,000 subscribers)

$39 for Thinkific (Basic)

$15 Acuity (Emerging)

Those three tools combined come to $79 (exactly the same as the Starter plan of Kartra) and that is based on you just replacing those three tools and you can replace more than three.

You only have one tool to learn

If tech isn’t your strong suit then it is a no-brainer to invest in an all-in one tool like Kartra. Instead of having to get your head around multiple pieces of tech you just have one thing to learn. Also you won’t have to bother with trying to make multiple things integrate, which can also be a painful process.

The data

One of the major benefits, that isn’t spoken about enough, of having everything together is you are building a really strong source of data. Unlike when you look at someone just in an email marketing tool or just in your course software you are only see their interactions within that environment. When you use Kartra you can see everything. You can see the emails they clicked on, the products they bought, the videos they’ve watched, their quiz answers and so much more. This level of insight will help you to be able to improve your marketing and make more sales.

It will make outsourcing the admin side of your business easier

Right now you might be doing everything yourself and so having just one tool to manage yourself is fabulous, but if you think about the long-term of your business using a one-stop-shop tool like Kartra also means it is easier to outsource. Instead of looking for a VA or OBM that has experience in ActiveCampaign, LeadPages, Thinkific and Zapeir you can just look for one who has experience in Kartra. Also the handover process will be much smoother.

It will allow you to scale your online business with ease

One of the biggest mistakes online business owners make is using lots of separate tools (the free and cheap) and then spend ages trying to make everything work together. It will work for a while, but usually there are limitations and at some point you end up having to upgrade or you stunt the growth of your business. Kartra is designed to scale. Invest in the software when you are small and you can be confident that it will continue to work for you even when you are a seven-figure business owner.

That’s it. You know now what the must-have tech tool to scale your online business with ease.

If you are serious about scaling your online business then investing in the right tech tools will make all the difference. As I mentioned Kartra will easily allow you to scale to 1 million and beyond.

Ready to give Kartra a go? Sign up today and get a 14-day trial for just $1.

If you have any questions about Kartra let me know in the comments below.

WANT HELP TO GROW A SUCCESSFUL ONLINE SERVICE-BASED BUSINESS?

I’m a Business and Marketing Strategist that specialises in supporting solo coaches, consultants and online service providers. I help business owners to improve their marketing, accelerate their business growth and ultimately build a business they love (and that pays them properly).

If you are serious about building a successful online business, rather than having it as a picture on your vision board then I would love to talk to you and see how we can work together.

You can check out all of my current services here.

You can book a free, no-obligation, introduction call to discuss your precise needs here.