Are you acting as the marketer in your business but know that your marketing efforts are holding back your business growth and you want to get moving quick?
Fed up with cookie-cutter and off-the-shelf solutions and want a bespoke strategy that is designed specifically for your business?
Want to work with a qualified and experienced marketer to ensure you have a marketing strategy is right?
If you answered yes to any of the above then check out my STRATEGY DAYS.
Strategy Days are designed for ambitious service-based solopreneurs and business owners (coaches, consultants, designers, strategists, VAs, copywriters etc) who want to quickly have a marketing strategy created specifically for their business.
I’m a Chartered Marketer, with over a decade of marketing experience. I’ll work directly with you to create a strategy that will work for your business, your target market and most importantly, you!
The best business idea in the world is pointless if no-one knows about it. Together we will ensure you are able to position your business in front of the right people, and make the most of your precious time, energy and money.
An Intensive Strategy Day act as a great way to hit the ground running and will leave you with confidence that you are doing the right things to improve your impact, reach and sales.
HOW DOES IT WORK?
A marketing strategy intensive day will is a 7-hour session with a 60-minute comfort break. This would usually be 10am – 5pm, but can be adjusted depending on your circumstances / location. These days are delivered via video conference call. (If you are in the UK and would prefer an in-person day this may be possible).
The format of the day will depend on whether you choose for an annual planning, content planning or launch planning day.
ANNUAL PLANNING
We’ll work together to put together a plan for your business for the upcoming year by working through the following 5 areas:
- Review & Reflect
- Goals
- Services & Pricing
- Marketing & Sales
- Monthly Plan
By the end you’ll be clear on your goals for the year ahead, and know exactly what you need to do in relation to your offerings, pricing, sales and marketing to achieve those goals. You’ll with a plan for follow and clear milestones and metrics to ensure you stay on track.
You can find out more about my annual strategic planning day here
CONTENT PLANNING
Content, whether it be for social media, email or content marketing, plays a central role in marketing a business. However, without a plan it is easy to spend hours create content that doesn’t convert and support your other business goals.
A content planning day is perfect if you are creating emails, blog posts, YouTube video, podcast episodes or social media content and want to ensure that you are creating content that is aligned with your priorities. Say goodbye to winging it and be ready to maximise the impact of your content.
LAUNCH PLANNING
A Strategy Day is perfect for creating a plan to launch a business or service, or rebranding your business.
Over the day I’ll guide you through the whole launching process so that you have a clear action plan to follow for everything pre-launch, as well as a marketing plan for the launch. I’ll ensure you have thought through all the different aspects of managing a launch and have an integrated marketing plan across all the channels your business uses to ensure that your launch has maximum impact.
Whilst it is a Strategy Day, to ensure you get the most out of the day there will be support before and after.
BEFORE THE DAY
- Once you have booked your day, you will receive my Intensive Marketing Questionnaire. This has been designed to ensure we get the most out of the day. It will challenge you to think about the future you want for your business (so we can ensure your marketing directly supports your overall business objectives) and it will get you take a real honest look at the current state of your sales and marketing activity.
- At least 28 hours before the session you will send the form back to me along with links to any digital platforms you use.
DURING THE DAY
- We’ll start the session by reviewing your current position. I will give my honest feedback based on the form and me reviewing your digital marketing activity. This is time to highlight what hasn’t worked so you can stop doing it and then focus on learning what has worked and build on that.
- Then we will get into the bulk of the day, which is on creating your new strategy. We will cover topics such as positioning, goals, marketing channels, pricing, customer journey and content.
- By the end of the session, you’ll have a cohesive marketing strategy that you can confidently implement.
AFTER THE DAY
- Email access to me for 4 weeks after our session.
In case we've never met before...
Hey. I’m Charelle.
I’m a Business and Marketing Strategist for coaches, consultants and online service providers.. My passion is to help solo and small business owners to make the most out of the wonderful world of marketing so they can attract their ideal clients and grow a successful business.
I work with my clients to take the overwhelm out of marketing and instead create marketing strategies that are simple to follow, showcases their expertise and, most importantly, drives sales.
Marketing is my passion and my profession. I’m a Chartered Marketer and have over a decade of experience. Outside of marketing, I’m an award-winning blogger, podcaster and Founder of PropelHer. I’m passionate about helping people to achieve their dreams in life and business. I’m here to cheer you on through the process and then celebrate with you at the end.
HOW OTHER BUSINESS OWNERS HAVE BENEFITTED FROM A STRATEGY DAY
I hired Charelle for a marketing strategy day for 2022. I cannot recommend Charelle enough. She helped me plan my full entire year, helped me set my goals and really get down to what I needed to do to achieve those goals.
The whole day was so valuable and so worthwhile. I just know that without that day I wouldn’t feel so confident and organised and excited about this year ahead. I would honestly recommend Charelle if the whole planning of your business is overwhelming. She literally makes it so easy and just cut its down into bitesize chunks. And really helps you to reflect and review, and work out what you really want from your business. I cannot recommend Charelle enough.
Before I signed up with Charelle to do the strategy day I had a vague outline of what I wanted to achieve but I really didn’t know the steps I needed to take to get there. It all seemed like a real big mountain that I needed to climb and I didn’t even know where to start. But now I’ve got a clear plan. I know where I’m going and it just feels incredible to have that focus, that drive and the purpose to get there. So if you are on the fence my advice to you is go do it, go do it. It is so worth it. It’s such good value for money.
If you are looking for an actionable marketing strategy that tells you what to do daily to market your business, instead of an e-course that gives you a bunch of concepts without an explanation of how they apply to your business, then you need to book a day with Charelle.
Charelle’s Strategy Day comes with a 100% endorsement from me. It’s really in-depth and personalised and if you do the prep work she sets you, you can go deep on the day itself.
I created a detailed marketing strategy for Scanner’s Inc which I followed and have seen a real difference in my engagement and profile.
You have to put the work in, but Charelle does great follow up and she kept me moving forwards. I’ll definitely be rebooking.
Kate Scanlan – Founder of Scanner’s Inc
Frequently Asked Questions
WHAT IS THE INVESTMENT? A Strategy Day costs £1,999.
HOW CAN I BOOK A STRATEGY DAY? I run a limited number of Strategy Days per month. To book a Strategy Day contact me using the button below or book a call here.