If your focus right now is sustainable growth you need to stop marketing like a…
Want to know how to increase your business’ visibility without increasing your workload? If you are like most business owners then increasing your business’ visibility will be something you know is important, but let’s be honest you are already doing a lot so trying to add something else to your to-do list isn’t appealing. Keep on reading to find out how to increase your business’ visibility without increasing your workload.
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The Myth – More Visibility is Achieved by More Marketing
It’s natural to want to increase your business’ visibility, but so many small business owners believe that in order for them to make their business more visible they need to do more marketing. This results in many small business owners pouring more and more hours into their marketing in an attempt to increase visibility and then it doesn’t always happen.
Whilst more marketing and more content can result in increasing your business’ visibility it doesn’t always. And even when it does you are setting yourself up to eventually fail or burnout as you can’t keep on continually increasing your workload. Instead, you need to find ways to increase your business’ visibility without increasing your workload. And the key to that is working smarter, not harder.
INCREASE YOUR BUSINESS’ VISIBILITY WITHOUT INCREASING YOUR WORKLOAD
The Smarter Way To Increase Your Business’ Visibility Without Increasing Your Workload.
Search is your friend
When it comes to increasing your business’ visibility you want to make new people aware of your business – and not just any people the right people. Search is great for this. When you create content (such as blog posts and, YouTube videos) that is optimised for search it means that content can continue to be served as a result when people are searching for months or even years. And the beauty of search is that when you create content that is aimed specifically at your business’ ideal client or customer it should be that most of the people directed to your content would be a good fit.
Repurposing
For small business owners content creation can end up being a seemingly never-ending task. This is because small businesses are more likely to focus on types of content marketing that have a short lifespan, such as social media and email marketing. This means for a business to continue being visible more content needs to be posted. However, that content doesn’t need to be new all the time.
To increase your business’ visibility without increasing your workload you should ensure you have a repurposing process that you follow. How you decide to repurpose will depend greatly on the mixture of marketing channels you are using and what type of content you are creating and posting (evergreen, seasonal and timely).
If you’d like to find out more about possible repurposing processes you might find these blog posts helpful.
- How to repurpose content across multiple marketing channels
- How to repurpose long-form video content
- How to repurpose social media content
Regardless of the exact repurposing process you go with the point is that you shouldn’t be creating from scratch. This should reduce the time it takes you to create more content.
| INCREASE YOUR BUSINESS’ VISIBILITY BY MASTERING EFFECTIVELY AND EFFICIENTLY MARKETING INSIDE OF SHINE ONLINE.
Shine Online is for business owners who want to make the most of online marketing so they can attract great clients worldwide – in the most efficient and effective way possible. If that sounds good to you come and join us. |
Using Other People’s and Business’ Audiences
Another great way to increase your business’ visibility is by using other people’s and business’ audiences. Looking for opportunities to partner, collaborate or be a guest is a way to increase your visibility without the ongoing extra workload. It will usually be a one-off, but depending on what you do that could make new people aware of your business for months and years in the future.
For this to have maximum impact you want to focus on being strategic about who you partner, collaborate and guest with. Again the focus isn’t just increasing your visibility in general, but getting your business seen by the right people. You should also focus on opportunities that will have a longer lifespan. For example, if you have the option of doing a live interview on a social media platform or on a podcast it makes sense to go for the podcast since that could continue to be consumed, and introduce new people to yoru business for years.
Advertising
A great, and often overlooked, way to increase your business’ visibility without increasing your workload is by using advertising. Advertising can be used for increasing visibility in two ways. Firstly, you can do advertising that focuses on getting your business seen by new people. This can be anything from doing targeted advertising on a social media platform or search engine. You can also do retarget adverts this is where people are served ads after they haven’t a specific engagement with your business in the past.
Make the most of technology
Another way to lighten your marketing workload is to ensure you are making the most of technology. Advances in technology means there are so many ways you can make your marketing workload shorter. Some possible things to consider are:
- AI to help with creating content or transforming content
- Social media schedulers that make posting across multiple platforms easier
- Email marketing automation so that emails can be sent based on a subscriber taking a specific action
That’s it! You now know how to increase your business’ visibility without increasing your workload.
As you’ve seen it is possible to increase your business’ visibility without increasing your workload. It’s all about being smart about how you spend your time and where possible using technology to help you.
Let me know in the comments what your biggest takeaway has been.
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