3 free ways to increase the visibility of your small business

Want to find free ways to increase the visibility of your small business? Having a great product or service isn’t enough to ensure a successful business. If you want a successful business, then you need to ensure that people are aware of your business and what you provide. This is where increasing your visibility comes into play. Keep on reading to find out 4 free ways to increase the visibility of your small business.

 

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3 FREE WAYS TO INCREASE THE VISIBILITY OF YOUR SMALL BUSINESS

 

1. SEO (Search Engine Optimisation)

 

The first free way to increase the visibility of your business is by utilising SEO. If you aren’t familiar with SEO it stands for Search Engine Optimisation and it is a technique used to help improve how content performs in a search engine. The technique was originally used on websites to help them rank on traditional search engines like Google and Bing. However, the technique can now be used across a number of platforms such as YouTube and Pinterest.

 

To use SEO to increase your visibility you’ll need to think about what keywords you want to rank for. Your keywords should be relevant to your business and what your ideal client or customer actually search for.

 

2. Social Media

Social media marketing is usually the first point of call for business owners who are trying to market their business for free. However, not all activity on social media channels will increase the visibility of your business. If you want to use social media to increase the visibility of your business then you need to be intentional about getting in front of new users, rather than your current followers. A few ways you can do this is by:

 

• Using hashtags – Hashtags allow your posts (as long as your profile is public) to be seen by others users regardless of whether they follow you or not.
• Asking users to tag other users – If you create a post where you ask users to tag other users then once again you are opening up the opportunity for new people to become aware of you. Not only will new people become aware of you, but hopefully since they’ve been tagged by someone the content should be relevant to them and therefore you have a higher chance of the individual finding the content valuable and engaging.

 

3. Collaborations and Partnerships

 

Another great way to increase the visibility of your business is through collaborations and partnerships. As a business owner you should be clear on your target market and who you want to get in front of. Using that information, you can then find other businesses and brands who already have that type of person in their audience, follower, membership community etc. and collaborate with them.

 

There are a number of ways you can use this technique:

• Guest blogging
• Be interviewed on a podcast or video show
• Speak at people’s events, summits etc

 

There you have it! You now know 3 free ways to increase the visibility of your small business.

 

As a business owner you should be constantly looking to increase the visibility of your business. Hopefully by reading this blog post you have a better idea of how you can actively be taking action to increase the visibility of your small business.

 

In the comments, I would love to know what tactic you will use to increase the visibility of your business going forward.  

 

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NEED A MARKETING STRATEGY FOR YOUR BUSINESS?

Increase the visibility of your business is great, but you want to ensure that when new people become aware of your business that makes the most of the opportunity and takes them on a journey to be a paying client or customer.

That’s why having a marketing strategy that outlines how you will attract, engage and convert clients is key. I create personalised content marketing strategies to ensure that business owners have a strategy that is manageable by one person and supports the ultimate business goals.

I’m a Chartered Marketer and have over a decade of experience in marketing, as well as being passionate about helping solopreneurs and small business owners to create thriving businesses.

To get a personalised marketing strategy created in one day book a strategy day click here.

 

Don’t think a Strategy Day is right for you, but know you need some personalised marketing support. Don’t worry I offer a range of services. You can find out all the other ways I work 1-to-1 with solopreneurs and small business owners here.