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Want to know how to create an evergreen sales funnel? Have you heard others business owners and entrepreneurs talking about the power of an automated sales funnel, and now you want to create one for your own business. If so, you are in the right place. Keep on reading to learn how to create an evergreen sales funnel.
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What is an evergreen sales funnel?
Before I delve into how to create an evergreen sales funnel, I want to first make sure we are on the same page about what an evergreen sales funnel is. Hopefully you’ve come across the idea of a sales funnel before. A sales funnel simply describes the journey an individual has to go from the first time they hear about you all the way through to buying from you. This is often shown through a visual representation as follows
How is an evergreen sales funnel different to other sales funnels?
What makes a sales funnel ‘evergreen’ is the fact that it can operate all year round and in the majority of cases the whole process will be automated so you have no physical interaction.
What are the advantages of creating an evergreen sales funnel?
One of the main reasons business owners want to create an evergreen sales funnel is to create passive income.
If you have an evergreen product (that you have no involvement in fulfilling the order) then you can create an evergreen sales funnel that can operate 24 hours a day all year round and you don’t have to do anything. This means there is the potential to wake up in the morning and see notifications of the sales you made in your sleep. However, even if your goal isn’t for passive income you can still use an automated sales funnel. You can still use them for products or services that require your involvement in the delivery.
HOW TO CREATE AN EVERGREEN SALES FUNNEL?
Step 1: Identify what you want to sell
When creating an evergreen sales funnel you start by focusing at the end – what do you want people to buy? There are a lot of different sales funnels you can create and what makes the most sense will depend on what you are trying to sell. The approach required for a £27 course and a £1,997 is likely to be different. You also need to make sure that you are happy for the service, or product, to be sold to anyone. This is especially important with services where you’ll be working with the buyer.
Step 2: Create a high-converting sales page
Having a high-converting sales page is an essential part of creating an evergreen sales funnel. Remember the aim is for you to have no interaction in the process, which means the page needs to reassure people that what you are selling is right for them and that they should buy. When creating your sales page you need to think about your ideal client or customer and ensure that the sales page has everything they need during the consideration phase so they can make an informed decision about buying from you.
Step 3: Choose what method you want to use to drive traffic to your sales page.
The end of every sales funnel is the same , a sales page, but the way to get there can be so different!
Some common sales funnels are:
- Organic Traffic > Lead Magnet > Email Sequence > Sales Page
- Advert > Automated Webinar > Sales Page (This option can also involve emails after the webinar to drive people to the sales page again
Choosing the right method for you will depend on what you are selling, who you are selling to, the money you are willing to invest, what other marketing you are doing.
WANT HELP TO CREATE A SALES FUNNEL THAT WILL GENERATE SALES FOR YEARS TO COME?
Sales funnels can completely transform a business when done correctly, but there is a lot to consider and get right in order for them to work well. And that is where I come in.
I’m obsessed with sales funnels and in just one day I can help you decide what type of sales funnel to create, recommend the best tech to use and map out each part of your sales funnel.
To book a strategy day send me a message here and put sales funnel strategy day in the subject.
What tech / software do I need to create an evergreen sales funnel?
By now you should be clear about the type of sales funnel you want to create and all of the components, but the key thing about an evergreen sales funnel is that it is automated and that means you need to have the right tech or software so it can all happen.
PAYMENTS
A way to accept payments online is essential. You’ll need a payment merchant such as Stripe and then in most cases you’ll need a checkout provider or such as Kartra or Samcart.
SALES PAGE
You will need a sales page for your service or product. If you already have a website then you can create a sales page on your website. You can also use other sales page software that focuses on creating high-converting sales pages such as ClickFunnels or Kartra.
EMAIL SERVICE PROVIDER
Email plays a key role in the majority of automated sales funnels. If you are starting out (and budget is tight) Mailerlite is a great place to start. If you have a bit more budget a great option is Convertkit.
WEBINAR
If you decide to use a webinar in your sales funnel then you’ll also need software for that (So that it can happen automated). Popular choices are GoToWebinar and Deadline Funnel.
** TOP TIP – Make your life easier and invest in software that will look after multiple aspects **
Now you might be thinking that there are a lot of moving pieces. It is! And for years that was how businesses had to build funnels, with a different provider for each thing and then spending hours connecting them together. Which is why there are companies who have designed their software to cover multiple aspects.
CLICKFUNNELS – Co-Founded by sales funnel lover Russell Brunson Clickfunnels is designed specifically for sales funnels. You can run automated webinars, create sales pages, send emails and collect payment all within ClickFunnels. You can get a free 14-day trial of ClickFunnels to try it for yourself here.
KARTRA – If you are looking to create your automated sales funnel in order to sell a membership or course then you should definitely consider Kartra. Kartra is a one-stop shop for online business, which means you can create your sales pages, send emails, collect payment and host your courses and memberships within it. You can get a free 14-day free trial of Kartra to try for yourself here.
That’s it! You now know how to create an evergreen sales funnel.
I hope you have found this blog post useful. There is a lot to consider when creating an evergreen sales funnel and when you are initially creating it there can be a lot of moving parts, but if done correctly it can result in you making sales for years to come.
In the comments I would love to know what product or service you are thinking of creating an evergreen sales funnel for and what approach you think will be right.
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