Content Marketing Trifecta: What is it and why is it so powerful?

Want to know what the Content Marketing Trifecta is and why it is so effective for marketing a business online? As a business owner, you have so many options about how to market your business that it can be difficult to know what you should and shouldn’t use. And if you are a small business owner who is juggling managing your marketing alongside running your business it can become even more tricky. Use too many marketing channels and you spread yourself too thin. Use too little and you may be too reliant on a channel, which brings it’s own risks. Finding the sweet spot is key, which is where the Content Marketing Trifecta comes in. Keep on reading to find out Content Marketing Trifecta is and why it is so effective for marketing a business online.

 

 

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CONTENT MARKETING TRIFECTA: WHAT IS IT AND WHY IS IT SO POWERFUL?

 

What is content marketing?

Before delivering into the Content Marketing Trifecta let’s first discuss what content marketing is.

 

The definition I always refer to is from the Content Marketing Institute. They say that

 

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

 

When marketing a business in today’s world creating great content is a given and it plays a key role in successful marketing a business.

 

What is the content marketing trifecta?

The content marketing trifecta, unsurprisingly, is made up of three elements: email marketing, social media marketing and long-form content marketing.

 

What is email marketing?

Email marketing is a form of digital marketing where you send emails (usually on mass) to subscribers. A business can send a newsletter to their whole mailing list. They can also decide to send targeted emails to specific segments of their mailing list. Automated emails can also be set up and sent.

 

What is long-form content marketing?

Long-form content marketing is a form of digital marketing where the content takes more than a minute to consume. In a world that is filled with short-form content that people are meant to quickly consume and move on. long-form content requires more attention.

 

This content can be in the written form (blog posts, articles etc), audio form (podcast episodes) or video form.

 

What is social media marketing?

Social media marketing is a form of digital marketing that happens on social media platforms such as Facebook, X, LinkedIn, Instagrm ot TiKTok. Businesses will purposefully create and post content in order to build brand awareness and generate leads and / or sales.

 

 

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Why is the content marketing trifecta so effective?

 

Once you are aware of the content marketing trifecta you’ll start to see business all around you using it – and for good reasons. The content marketing trifecta is an effective and powerful way to market your business online for multiple reasons.

 

1. The Content Marketing Trifecta enables multiple buyer journey paths to exist

One of the reasons why the content marketing trifecta is so powerful and effective is because is allows multiple different buyer journeys to be completed. The buyer journey (also referred to as the customer journey or client journey) is the path someone must go on from first becoming awareness to going through to purchase from a business. This will involve three stages: awareness, nurturing and conversion.

By using the Content Marketing Trifecta there will be multiple ways that a buyer journey can be completed. More varieties will support different types of buyers – thus supporting more sales.

For example, if a business is using YouTube, Email and Instagram then there are a few journeys that could exist.

Journey 1: Watches video on YouTube > Clicks the link for a paid offer > Visits sales page and buys

Journey 2: Watches video on YouTube > Clicks the link to join mailing list > Receives automated emails > Clicks the link for a paid offer > Visits sales page and buys

Journey 3: Watches video on YouTube > Clicks the link to follow business on Instagram > Sees a promotional post > Clicks the link in the profile bio > Visits sales page and buys

As you can see from the examples by having this combination of channels you are making it that people can complete different journeys, some involving social, some involve email, and some just involving YouTube and a website.

 

2. This marketing channel combination enables efficient content repurposing

One of the major downsides of content marketing is the time needed for content creation. Whether you are creating long-form content, social media posts or emails you’ll need to set aside time for creating.

When a business uses the Content Marketing Trifecta they are able to repurpose content across multiple channels, which means even though on the whole more content needs to be created it takes less time than if each piece of content was being created from scratch.

 

3. It enables a business to have a omnipresence (your business is everywhere)

Another reason why the Content Marketing Trifecta is so powerful is that it helps give them impression that a business is everywhere. This is important in relation to building trust, especially if you are a less established and known business.

When a business just focuses on one marketing channel, whatever that will be, whilst it might be able to build up a substantial presence people will still few to differently to a company that they see ‘everywhere’. Being seen ‘everywhere’ makes people think your business is busier, it is bigger and it is in a healthy position. In short, it helps people to believe that if they pay you they’ll get wha they are being promised.

 

That’s it! You now know what the Content Marketing Trifecta is and why it is so effective for marketing a business online.

 

As you can helpful tell the Content Marketing Trifecta is a powerful and effective way to marketing your business online.

 

I hope you’ve found this blog post useful. Let me know in the comments what your biggest takeaway has been.

 

MAKE THE MOST OF THE CONTENT MARKETING TRIFECTA IN YOUR BUSINESS? JOIN SALES BEYOND SOCIAL.  Sales Beyond Social is a marketing accelerator where in just 6 weeks you’ll learn how to master using the content marketing trifecta and have a multi-channel marketing approach that increase visibility, clients and total revenue. Click here to sign up or join the waitlist.