Want to know how to build a business that supports your dream life? Some people go into business because they have an idea that they know will change the world. Others go into business because they have big dreams for…
Want to know what long-form content is and why your small business needs it even with attention spans constantly being on the decrease? When marketing your business you want to have a mixture of long-form content and short-form content. Given…
Do you think your business needs a long-term content strategy? If you are planning to be in business for years then you are probably correct. Nowadays lots of businesses are too heavily focused on short-term content and whilst that helps…
Have you heard about having a signature offer in your business but aren’t entirely sure what that means and how to create one? If so, you are in the right place. Having a signature offer in your business can be…
Want to know how to gain more repeat business? It’s a well-known fact that it is easier to get someone who has bought from your business once to buy again (given they had a good experience) versus someone who has…
Want to know how to work less hours and still make more money in your one-to-one service provider? As a one-to-one service provider there is a direct relationship between the amount of time you work and the money you make…
Heard about using a loss leader pricing strategy but not sure what it actually means and whether it would be good to use in your business? There are many strategies you can use when pricing your services or products, including…
Want to know how to plan for the new financial year? Business planning can happen at any time of year, but it is common to do annual business planning for the financial year or calendar year. Business planning isn’t something…
Want to know how to build an offer suite around a signature offer? When you are first starting a business it makes sense to have one signature service or offer. Less really is more in the beginning and by just…
Want to know how to market multiple services or digital products in your business? It’s common for an online, service-based, business owner to start with one main service, sometimes referred to as a signature offer, but then in order to…