Want to build the ‘Know, Like and Trust’ factor through content? Buying something online is a leap of faith. You are essentially giving someone money in exchange for a promised service or product. So if you want to make more…
On Tuesday 9th January 2024 I received a notification in LinkedIn saying I’d been chosen as a LinkedIn Top Voice. To say I was surprised was an understatement. I’d seen people posting about becoming a LinkedIn Top Voice in previous…
Want to know what the 5Cs of marketing on LinkedIn are? LinkedIn is a great platform to build a personal brand and market your service-based business, but with so many options it’s easy to be overwhelmed and do nothing. To…
On the 1st August 2023 I decided to try a 30-day Instagram Reel Challenge. Although I had been creating Instagram Reels on my Instagram account (@charellegriffith) I had got to the point where I would only post Reels occasionally. They…
Looking for some social media post ideas for accountants and bookkeepers? Are you an accountant or bookkeeper who is running your own business and now finds yourself also having to be the marketer of your business? If so, you might…
Want to know how to add personality to your financial services marketing? Let’s be real financial services marketing isn’t known for being full of personality. If you asked the average person to describe what they’d expect from financial services marketing…
Want to know whether you should DIY or outsource your marketing? You are not alone. In fact, it is a question I get asked by a lot of business owners. A key part of running an essential business is good…
A question I get asked a lot by business owners is whether you should or shouldn’t schedule social media posts. And I absolutely understand why business owners ask the questions. If you’ve decided to use social media to market your…
Are you trying to work out how to start marketing your financial services business online? Whether you’ve been running your business for years but relied on networking, referrals, and offline marketing to attract and sign clients or you are new…
If you want to successfully market your business you are going to have to invest time, money or both. In the beginning. a lot of business owners will opt for the ‘invest time’ option, but the fact is as a…