Are you trying to work out how to segment your email subscribers? You’ve heard marketers talk about the importance of segmenting your email list and sending targeted emails, but you aren’t really sure about how you should be segmenting your…
Want to know how to add personality to your financial services marketing? Let’s be real financial services marketing isn’t known for being full of personality. If you asked the average person to describe what they’d expect from financial services marketing…
Want to know whether you should DIY or outsource your marketing? You are not alone. In fact, it is a question I get asked by a lot of business owners. A key part of running an essential business is good…
Are you trying to work out how to start marketing your financial services business online? Whether you’ve been running your business for years but relied on networking, referrals, and offline marketing to attract and sign clients or you are new…
If you want to successfully market your business you are going to have to invest time, money or both. In the beginning. a lot of business owners will opt for the ‘invest time’ option, but the fact is as a…
Want to know what the ultimate monthly content planning process is? If you are creating content for your business then you need to be planning your content in advance, rather than winging it. How far in advance you decide to…
Do you struggle to stick to a content schedule? Do you start a new week or month all excited to be consistent with your content and then before you know it you are back to your old ways and posting…
Updated: 1 Decemeber 2023 Originally published: 23 November 2021 Want to know how to create a content marketing plan for 2024? Whether you are an established business owner who has been using content marketing for years or an aspiring…
Do you want to know how to create an automated welcome email series? As the saying goes you only get one shot to make a first impression and creating an automated welcome email series is your opportunity to ensure that…
Do you want to know how to create a re-engagement email marketing campaign? Email marketing is a powerful tool for businesses small and large but whilst there is a lot of emphasis on growing your list there is no point…