On the 1st August 2023 I decided to try a 30-day Instagram Reel Challenge. Although I had been creating Instagram Reels on my Instagram account (@charellegriffith) I had got to the point where I would only post Reels occasionally. They…
Are you trying to work out how to segment your email subscribers? You’ve heard marketers talk about the importance of segmenting your email list and sending targeted emails, but you aren’t really sure about how you should be segmenting your…
Looking for some social media post ideas for accountants and bookkeepers? Are you an accountant or bookkeeper who is running your own business and now finds yourself also having to be the marketer of your business? If so, you might…
Want to know how to add personality to your financial services marketing? Let’s be real financial services marketing isn’t known for being full of personality. If you asked the average person to describe what they’d expect from financial services marketing…
Want to know whether you should DIY or outsource your marketing? You are not alone. In fact, it is a question I get asked by a lot of business owners. A key part of running an essential business is good…
A question I get asked a lot by business owners is whether you should or shouldn’t schedule social media posts. And I absolutely understand why business owners ask the questions. If you’ve decided to use social media to market your…
Want to know how to repurpose long-form video content for maximum reach? If so, you are in the right place. There is no denying that making long-form video content takes valuable time, energy and (possibly) money. So it makes sense…
Are you trying to work out how to start marketing your financial services business online? Whether you’ve been running your business for years but relied on networking, referrals, and offline marketing to attract and sign clients or you are new…
If you want to successfully market your business you are going to have to invest time, money or both. In the beginning. a lot of business owners will opt for the ‘invest time’ option, but the fact is as a…
Want to know how to create a bingeable bank of content? If you've ever sat down to watch a Netflix series you’ll know how easy it is to get sucked in and watch episode after episode. As a business owner,…