Should you DIY or outsource your marketing?
Want to know whether you should DIY or outsource your marketing? You are not alone. In fact, it is a question I get asked by a lot of business owners. A key part of running an essential business is good…
Scheduling social media posts: Pros and cons
A question I get asked a lot by business owners is whether you should or shouldn’t schedule social media posts. And I absolutely understand why business owners ask the questions. If you’ve decided to use social media to market your…
How to repurpose long-form video content for maximum impact
Want to know how to repurpose long-form video content for maximum reach? If so, you are in the right place. There is no denying that making long-form video content takes valuable time, energy and (possibly) money. So it makes sense…
How to start marketing your financial services business online
Are you trying to work out how to start marketing your financial services business online? Whether you’ve been running your business for years but relied on networking, referrals, and offline marketing to attract and sign clients or you are new…
9 time smart marketing tips for busy business owners
If you want to successfully market your business you are going to have to invest time, money or both. In the beginning. a lot of business owners will opt for the ‘invest time’ option, but the fact is as a…
How to create a bingeable bank of content
Want to know how to create a bingeable bank of content? If you've ever sat down to watch a Netflix series you’ll know how easy it is to get sucked in and watch episode after episode. As a business owner,…
Mid-year check-in for your business
A year is a long time in business so as you hit the mid-year point whether that be on the annual calendar, financial calendar or your business calendar it is important that you have a mid-year check-in for your business.…
Atomicon 2023: Review and Takeaways
On Monday 12th June 2023 I headed up to Newcastle for Atomicon 2023. Having bought my ticket back in November 2021 I had waited a long time for the conference to finally come around, but it did not disappoint. Keep…
How I post every day on social media
I'm known for being a big of a consistency queen across all forms of content and a question I get asked a lot is “How do you post every day on social media?”. At the time of writing this blog…
5 reasons why relying on referrals is risky for financial services businesses
Relying on referrals is very risky yet so many financial services businesses get the majority of their clients through referrals. And because most businesses, in the industry, get clients that way other business owners think it is normal and…