Want to know why you shouldn’t build your business on borrowed land? When you are marketing your business you can essentially be building your business on owned or borrowed land. In this blog post you’ll learn about what the difference…
Want to know why you shouldn’t rely on social media to market your business? Social media has changed the world forever, and there is no denying the opportunity it offers to small business owners. Without any financial investment, you can…
Want to know what ‘being consistent in your marketing’ means? If you are marketing your own business you are likely to have come across a marketing expert telling you that it is important to be consistent when marketing your business…
Have you heard about having a signature offer in your business but aren’t entirely sure what that means and how to create one? If so, you are in the right place. Having a signature offer in your business can be…
Want to know how to gain more repeat business? It’s a well-known fact that it is easier to get someone who has bought from your business once to buy again (given they had a good experience) versus someone who has…
Want to know how to work less hours and still make more money in your one-to-one service provider? As a one-to-one service provider there is a direct relationship between the amount of time you work and the money you make…
Heard about using a loss leader pricing strategy but not sure what it actually means and whether it would be good to use in your business? There are many strategies you can use when pricing your services or products, including…
Want to know how to plan for the new financial year? Business planning can happen at any time of year, but it is common to do annual business planning for the financial year or calendar year. Business planning isn’t something…
Want to know how to build an offer suite around a signature offer? When you are first starting a business it makes sense to have one signature service or offer. Less really is more in the beginning and by just…
Want to know how to market multiple services or digital products in your business? It’s common for an online, service-based, business owner to start with one main service, sometimes referred to as a signature offer, but then in order to…