Does my website need a blog?
A question I get asked a lot is “Does my website need a blog?”. As a small business owner the fact is you can’t take advantage of every type of marketing. You just don’t have the time and money for…
What is Long-Form Content and Why Your Small Business Needs It
Want to know what long-form content is and why your small business needs it even with attention spans constantly being on the decrease? When marketing your business you want to have a mixture of long-form content and short-form content. Given…
Getting Started with Multi-Channel Content Marketing
Want to know how to get started with multi-channel content marketing? It is common when you first start a business to focus on using one marketing channel, but relying on just one marketing channel long-term is risky. With that in…
How to grow your email list: 8 proven ways
Want to know how to grow your email list? Email marketing is a powerful form of marketing that works for businesses small and large. But to make the most of email marketing you need to have an email list that…
The Ultimate Guide to Choosing the Right Lead Magnet for Your Business
Want to know how to choose the right lead magnet for your business? A key part of being able to successfully market your business via email marketing is to continually grow your mailing list - and the right lead magnet…
Why Your Business Needs a Long-Term Content Strategy
Do you think your business needs a long-term content strategy? If you are planning to be in business for years then you are probably correct. Nowadays lots of businesses are too heavily focused on short-term content and whilst that helps…
How to repurpose content across multiple marketing channels
Want to know how to repurpose content across multiple marketing channels? If so, you are in the right place. Creating content requires time, energy and (possibly) money so it makes sense to get the most out of the content you…
Content Marketing Trifecta: What is it and why is it so powerful?
Want to know what the Content Marketing Trifecta is and why it is so effective for marketing a business online? As a business owner, you have so many options about how to market your business that it can be difficult…
How to reduce your reliance on social media marketing
Want to know how to reduce your reliance on social media marketing. For many small business owners social media marketing becomes a necessary evil. They don’t enjoy marketing their business on social media, but because it is the main way…
Don’t build your business on borrowed land
Want to know why you shouldn’t build your business on borrowed land? When you are marketing your business you can essentially be building your business on owned or borrowed land. In this blog post you’ll learn about what the difference…