HOW TO MAP OUT A CUSTOMER JOURNEY
Do you wish you had more customers or clients? Well, wishing for more isn’t going to create more. Right now, the world is full of potential customers and it is your job to lead them on a journey and turn…
6 steps to getting started with social media marketing
When it comes to marketing your business, social media is one of the methods many entrepreneurs consider first. Most entrepreneurs have used social media personally and so are familiar with the platforms, whereas other marketing methods like email and paid…
WHY YOU NEED TO SET MARKETING GOALS FOR YOUR BUSINESS
Have you set marketing goals or objectives for your business? If you haven’t don’t worry you are not alone. Whilst most business owners realise the importance of business goals or objectives, it is common for entrepreneurs to have skipped over…
HOW TO CHOOSE THE RIGHT FORMAT AND PLATFORM FOR YOUR HIGH-VALUE CONTENT
For most entrepreneurs, but especially service-based and ‘expert’ businesses, it is essential that you are creating free valuable content online that people can easily access. Creating high-value content should be a central part of your content strategy for a number…
How to make more money in your small business
One of the most common questions I get asked is ‘How do I make more money’? The fact is if you aren’t making money (and I would argue if you aren’t making enough money to pay yourself) then you just…
How to create your first tripwire offer
Are you currently offering a lead magnet or freebie to grow your mailing list? Would you like a way to add a form of passive income into your business? Looking for a way to offset your advertising costs for acquiring…
An introduction to Facebook Marketing for Small Businesses
Unless you have been living under a rock for the last ten years then I am assuming that you have heard of the Mark Zuckerberg’s social media platform, Facebook. It is likely that you already use Facebook personally and no…
Sales Funnels Work! How I was sucked into Russell Brunson’s book funnel
Sales Funnels are a key marketing tool for online businesses. They are designed to move a customer on a journey and in this post I will be sharing how even though I knew the King of Sales Funnels, Mr Russell Brunson,…
3 Ways To Start Segmenting Your Mailing List
Do you have a mailing list for your business but not sure how to segment it? Do you send every email to everyone and would like to start emailing more strategically? In this post, I will be sharing 3 ways…
My Favourite Free Tools for Bootstrapping Solopreneurs and Small Business Owners
Whether you are a solopreneur or a small business owner, when you first start your business, you might be limited in financial resources and be ‘bootstrapping’. Now I am a big believer in bootstrapping because that is exactly how I…