How to make more money in your small business
One of the most common questions I get asked is ‘How do I make more money’? The fact is if you aren’t making money (and I would argue if you aren’t making enough money to pay yourself) then you just…
How to create your first tripwire offer
Are you currently offering a lead magnet or freebie to grow your mailing list? Would you like a way to add a form of passive income into your business? Looking for a way to offset your advertising costs for acquiring…
An introduction to Facebook Marketing for Small Businesses
Unless you have been living under a rock for the last ten years then I am assuming that you have heard of the Mark Zuckerberg’s social media platform, Facebook. It is likely that you already use Facebook personally and no…
Sales Funnels Work! How I was sucked into Russell Brunson’s book funnel
Sales Funnels are a key marketing tool for online businesses. They are designed to move a customer on a journey and in this post I will be sharing how even though I knew the King of Sales Funnels, Mr Russell Brunson,…
3 Ways To Start Segmenting Your Mailing List
Do you have a mailing list for your business but not sure how to segment it? Do you send every email to everyone and would like to start emailing more strategically? In this post, I will be sharing 3 ways…
My Favourite Free Tools for Bootstrapping Solopreneurs and Small Business Owners
Whether you are a solopreneur or a small business owner, when you first start your business, you might be limited in financial resources and be ‘bootstrapping’. Now I am a big believer in bootstrapping because that is exactly how I…
How To Plan Your Instagram Feed Content For 30 Days
Want to use Instagram strategically to market your business? Fed up of posting on the fly and want to plan your content ahead of time? In this post, I will be sharing how you can plan your Instagram feed content…
The 3 essential launch phases for launching anything
Are you planning on launching something soon? Maybe a podcast, a new programme, a live event or a book? Regardless of what you are launching, the fundamental launching process is the same and in this post, I will walk you…
How To Use A/B Testing In Your Facebook Ads
Are you using Facebook Ads to market your business? Whether you are spending ten, hundreds or thousands of pounds you should be A/B testing your Facebook Ads. In this post, I will be sharing a few different ways you can…
7 Call To Action Examples You Can Use In Your Digital Marketing
If you are marketing your business online then I would hope by now you have come across the phrase call to action or CTA. A call to action is simply an instruction that is included in your marketing that is…