For most entrepreneurs, but especially service-based and ‘expert’ businesses, it is essential that you are creating free valuable content online that people can easily access. Creating high-value content should be a central part of your content strategy for a number…
One of the most common questions I get asked is ‘How do I make more money’? The fact is if you aren’t making money (and I would argue if you aren’t making enough money to pay yourself) then you just…
Are you currently offering a lead magnet or freebie to grow your mailing list? Would you like a way to add a form of passive income into your business? Looking for a way to offset your advertising costs for acquiring…
Unless you have been living under a rock for the last ten years then I am assuming that you have heard of the Mark Zuckerberg’s social media platform, Facebook. It is likely that you already use Facebook personally and no…
Sales Funnels are a key marketing tool for online businesses. They are designed to move a customer on a journey and in this post I will be sharing how even though I knew the King of Sales Funnels, Mr Russell Brunson,…
Do you have a mailing list for your business but not sure how to segment it? Do you send every email to everyone and would like to start emailing more strategically? In this post, I will be sharing 3 ways…
Whether you are a solopreneur or a small business owner, when you first start your business, you might be limited in financial resources and be ‘bootstrapping’. Now I am a big believer in bootstrapping because that is exactly how I…
Want to use Instagram strategically to market your business? Fed up of posting on the fly and want to plan your content ahead of time? In this post, I will be sharing how you can plan your Instagram feed content…
Are you planning on launching something soon? Maybe a podcast, a new programme, a live event or a book? Regardless of what you are launching, the fundamental launching process is the same and in this post, I will walk you…
Are you using Facebook Ads to market your business? Whether you are spending ten, hundreds or thousands of pounds you should be A/B testing your Facebook Ads. In this post, I will be sharing a few different ways you can…