Search Engine Optimisation (SEO) is a powerful way to market a business, yet so many small business owners ignore it because they think it is only for big businesses. That is far from the truth and many small business owners…
A question I get asked a lot is “Does my website need a blog?”. As a small business owner the fact is you can’t take advantage of every type of marketing. You just don’t have the time and money for…
Want to know what long-form content is and why your small business needs it even with attention spans constantly being on the decrease? When marketing your business you want to have a mixture of long-form content and short-form content. Given…
Want to know how to get started with multi-channel content marketing? It is common when you first start a business to focus on using one marketing channel, but relying on just one marketing channel long-term is risky. With that in…
Want to know how to grow your email list? Email marketing is a powerful form of marketing that works for businesses small and large. But to make the most of email marketing you need to have an email list that…
Want to know how to choose the right lead magnet for your business? A key part of being able to successfully market your business via email marketing is to continually grow your mailing list - and the right lead magnet…
Do you think your business needs a long-term content strategy? If you are planning to be in business for years then you are probably correct. Nowadays lots of businesses are too heavily focused on short-term content and whilst that helps…
Want to know how to repurpose content across multiple marketing channels? If so, you are in the right place. Creating content requires time, energy and (possibly) money so it makes sense to get the most out of the content you…
Want to know what the Content Marketing Trifecta is and why it is so effective for marketing a business online? As a business owner, you have so many options about how to market your business that it can be difficult…
Want to know how to reduce your reliance on social media marketing. For many small business owners social media marketing becomes a necessary evil. They don’t enjoy marketing their business on social media, but because it is the main way…