Considering reading But I’m Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud by Meera Kothand?

Want to find out a bit more about the book before you buy a copy for yourself?

Keep reading as I’ll share a bit more about But I’m Not An Expert, as well as let you know my thoughts on the book so you can make a decision about whether it is worth buying a copy for yourself.

This page includes affiliate links, which means that if you choose to make a purchase, I may earn a commission. This commission comes at no additional cost to you. Thank you to Daniel Priestley for providing a copy of the book in exchange for a business card at an Entrepreneurs in London meetup. 

ABOUT THE AUTHOR OF MEERA KOTHAND

Meera Kothan is a certified email marketing specialist and blogger. Over on her website, MeeraKothand.com Meera writes blogs to help other blogger and solopreneurs. She has also written The One Hour Content Plan, 300 Email Marketing Tips, Your First 100, The Profitable Content System, The Blog Startup and CREATE An Intensive Biz Playbook & Planner.

 

ABOUT THE BOOK, BUT I’M NOT AN EXPERT

CONTENTS

Introduction: The Big, Bold Promise

Section 1: Picking Your Expert Niche
Chapter 1: Identifying “Your Thing”

Section2: Staking Claim To Your Expert Status With Knowledge
Chapter 2: Create Valuable Content That Positions You As An Expert
Chapter 2A: Minimum Viable Marketing Formula (Part 1)
Chapter 3: Curate Valuable Content That Positions You As an Expert

Section 3: Leveraging The Authority Architecture
Chapter 4: Borrow Authority
Chapter 5: Build Authority

Section 4: Marketing Your Expertise
Chapter 6: Social Proof & Credibility Fast Track
Chapter 6A: Minimum Viable Marketing Formula (Part 2)
Chapter 7: Incorporating Set And Forget Marketing Systems And Reusable Marketing Assets

Section 5: Building A Marketing Campaign
Chapter 8: Create Your Marketing Plan
Chapter 9: How Not To Become Another Me-Too Expert

Conclusion + Next Steps

 

At the beginning of the book, Meera clearly states the aim of the book, which is “not to make you the best in your expert niche, but to help you recognise where you stand and how you can boost your expertise in the eyes of people you want to serve – the people who, your business is for”.

Then Meera outlines her Expert Quotient. This is essentially the Meera’s equation and framework for being seen as an expert.

Expert Quotient = Knowledge + Authority Architecture + Marketability

The book then shows you how to build up the individual elements so ultimately you can improve your expert quotient.

 

Section 1: Picking Your Expert Niche looks at the difference between a target market and a niche. Meera then shares some tools to help you select your expert niche.

 

Section 2: Staking Claim To Your Expert Status With Knowledge
To be seen as an expert you have to have valuable content that demonstrates your expertise. Now valuable means different things to different people but Meera shares three characteristics to consider your content in relation. She then walks you through creating content for different stages of the marketing funnel and how to put together your Minimum Viable Content Plan.

 

Section 3: Leveraging The Authority Architecture
In this section, Meera talks about combining being a content creator and a content curator. She also gives you templates to be able to pitch yourself for others to write guest blog posts and to be interviewed. She also shows you other ways to build your authority through challenges, interactive content and self-publishing a book.

 

Section 4: Marketing Your Expertise
This section of the book suggests ways to build your social proof and credibility quickly. Part of this includes creating a Minimum Viable Social Media and Visibility Plan, which is broken down in the book.

 

Section 5: Building A Marketing Campaign
Meera walks you through creating a very simple 180-day marketing campaign before then sharing how you can differentiate yourself from other people in your industry.

 

FINAL THOUGHTS FROM CHARELLE

For months I had considered buying this book. Meera Kothand had appeared numerous times in my Pinterest Feed so when the bright yellow book appeared as a recommendation on Amazon I was instantly drawn to it. I reason I hesitated with buying the book is because I knew Meera had self-published a number of books and felt that she might be following the “a book is the new business card” methodology.

As soon as I the book arrived I was disappointed. I didn’t like the feel of the cover and the book felt very light. In total the book is 170 pages and written in a fairly large font so I read the book very quickly.

For me, the book didn’t have enough substance to warrant being a book. In my opinion, this book similar to Key Person of Influence by Daniel Priestley (read my review here), Expert Secrets by Russell Brunson (read my review here) and Youpreneur by Chris Ducker. All of these books are about building a business that is a personal brand or based on your expertise. They all provide questions for you to ask yourself and lay out a formula for success. However, in my opinion, the other three books mentioned do a better job than But I’m Not An Expert!

 

WHO WOULD I RECOMMEND READS BUT I’M NOT AN EXPERT!

 

As you can tell from my final thoughts I’m not a big fan of But I’m Not An Expert! However, just because a book isn’t great for me doesn’t mean it won’t be great for other people. For me this is definitely an introductory book. If you are an aspiring entrepreneur or business owner wanting to create a business within the expert or knowledge space then this book may be interesting for you. I think it would also be great for a person who prefers to read physical books than read online. Whilst I think most of this content can be found in blog posts, having the book means you have everything in one easy place.

 

If you like the sound of you But I’m Not An Expert! you can buy a copy for yourself by clicking here.

 

OTHER BOOKS FOR ENTREPRENEURS IN THE KNOWLEDGE / EXPERT INDUSTRY

• Key Person of Influence by Daniel Priestly (Read my review)
• Expert Secrets by Russell Brunson (Read my review)
• DotCom Secrets (Read my review)
• Launch by Jeff Walker (Read my review)
• Hype Yourself by Lucy Werner (Read my review)

 

YOU CAN SEE ALL OF THE BUSINESS AND ENTREPRENEURSHIP I HAVE REVIEWED HERE