Why Your Business Needs a Long-Term Content Strategy

Do you think your business needs a long-term content strategy? If you are planning to be in business for years then you are probably correct. Nowadays lots of businesses are too heavily focused on short-term content and whilst that helps with immediate sales it doesn’t help a business to have marketing that supports exponential growth. Keep on reading to find out why your business needs a long-term content strategy.

 

 

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What is a long-term content strategy?

A long-term content strategy is an approach to marketing that means it will take time for a business to see the benefits. Whereas with a short-term content strategy benefits are meant to be seen quickly, with a long-term content results can take anywhere between six months to a year depending.

 

Long-Term Content vs Short-Term Content?

It is important to understand the difference between long-term content and short-term content.

 

Short-term content is content that is useful or valuable for a limited period of time.  For example, the majority of social media posts can be considered as short-term content.

 

In contrast, long-term content is content that is useful or value for an extended period of time. This will usually be for months or even years. On the whole this will be evergreen content (rather than seasonal content). Although seasonal content, that is applicable on an annual basis, can be used as part of a long-term content strategy.

 

Long-term content can be both long-form and short-form content, but on the whole the majority of a long-term content strategy will focus on the creation and distribution of long-form content such as:

• Blog posts
• Videos
• Podcast episodes
• Ebooks
• White Papers
• Ultimate Guides
• Case Studies

 

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WHY YOUR BUSINESS NEEDS A LONG-TERM CONTENT STRATEGY

 

Now that you know what a long-term content strategy is and how long-term content differs from short-term content it is time to go into why your business needs a long-term content strategy.

 

Authority building

A long-term content strategy with a major focus on long-form content is great for building authority. This goes for perceived authority amongst people and associated authority given to your website via search engines like Google.

 

Focus on building up the content on your website over time will help prove to both people and search engines that you are a dependable and trustworthy business with considerable experience and expertise in a specific area.

 

Better use of resources

Creating high-value content takes resources. Great content requires planning, creating and distributing. This takes time, creativity, energy, effort and potentially money. By having a long-term content strategy rather than a short-term content strategy you’ll be making a better use of resources as you’ll have content that will be supporting the growth of your business for a longer period of time.

 

Increases the lifespan of your content

Naturally by embracing a long-term content strategy you’ll focus on creating content that has a longer lifespan. Rather than social media posts that lasts for days, you’ll create content such as blog, podcast episodes and videos that will continue to be relevant and valuable for months, or even years. This increase in content lifespan is what helps there to be a compound effect in your marketing, which in turn supports exponential growth.

 

Guide people through multiple pieces of content

When you plan your business’ content for a longer period of time you can thinking about how your content links together and the journeys that people need to go through in order to buy. You’ll have the ability to make a bingeable bank of content (Find out more about creating a bingeable bank of content here) that sucks people in and means in a short timeframe they are willing to buy.

 

Not only is being able to link to multiple pieces of content good for helping people get suck into your business’ world and buy, but the inbound links can also help improve your SEO.

 

That’s it! You now know why your business needs a long-term content strategy.

 

Whilst it isn’t essential to have a long-term content strategy if, as I said at the beginning, you intend on having a business for years to come then investing sooner rather than later in a long-term content strategy is a smart decision.

 

Hopefully, this blog post has helped you to understand why your business needs a long-term content strategy.

 

I hope you’ve found this blog post useful. Let me know in the comments what your biggest takeaway has been.

 

WANT TO MAKE THE MOST OF LONG-FORM CONTENT, EMAIL MARKETING AND SOCIAL MEDIA MARKETING? JOIN SALES BEYOND SOCIAL.  Sales Beyond Social is a marketing accelerator where in just 6 weeks you’ll learn how to master using the content marketing trifecta (long-form content, email and social) and have a multi-channel marketing approach that increase visibility, clients and total revenue. Click here to sign up or join the waitlist.