Thinking about reading Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne?

Want to find out a bit more about the book before you buy a copy for yourself?

Keep on reading as I’ll be sharing what you can expect to find inside the book, as well as sharing my thoughts on the book.

This page includes affiliate links, which means that if you choose to make a purchase, I may earn a commission. This commission comes at no additional cost to you. 

ABOUT THE BOOK, BLUE OCEAN STRATEGY

Originally published in 2004, Blue Ocean Strategy is a business book that focuses on business strategy. An expanded edition of the book was published in 2015.

 

 CONTENTS

PART ONE: BLUE OCEAN STRATEGY

1. Creating Blue Oceans
2. Analytical Tools and Frameworks

PART TWO: FORMULATING BLUE OCEAN STRATEGY

3. Reconstruct Market Boundaries
4. Focus on the Big Picture, Not the Numbers
5. Reach Beyond Existing Demand
6. Get the Strategies Sequence Right
7. Overcome Key Organizational Hurdles
8. Build Execution into Strategy
9. Align Value, Profit, and People Propositions
10. Renew Blue Oceans
11. Avoid Red Ocean Traps

 

INSIDE THE BOOK

Part One of the book focuses on explaining what a blue ocean strategy and the core frameworks that will help you to create your own blue strategy. The book argues that most businesses are operating in a red ocean and they are here to help you move into an ocean strategy. The difference between a red ocean and a blue ocean is summed up as follows:

“Red oceans represent all the industries in existence today. This is the known market space. Blue oceans denote all the industries not in existence yet.”

The core framework that is used to both identify if you are in a red ocean and also help you to create a blue ocean is called a strategy canvas. This is explained in great detail with real-life examples to help you see how other businesses have created a blue ocean.

 

Part Two of the book shows you how to start creating your own blue strategy and then once you’ve created the strategy how to ensure it is successfully rolled out.

 

FINAL THOUGHTS FROM CHARELLE

I’m so glad that I read Blue Ocean Strategy. When it comes to business strategy books Blue Ocean Strategy is frequently mentioned. I had the book for a number of years when I eventually got round to reading it and I wish I had read it sooner. For the first half of the book I couldn’t put it down, but I struggled a bit more with the second half of the book. The book is a fairly traditional business book in the sense that it is filled with concepts, models and frameworks. I felt that I learnt a lot from this book and it wasn’t like any other book I had read.

 

WHO WOULD I RECOMMEND READS BLUE OCEAN STRATEGY

At the core, Blue Ocean Strategy is a business strategy book. The concept can be used by both entrepreneurs who are running their own business or for employees within a company.

From an entrepreneur perspective, it is suitable for both aspiring and current entrepreneurs. The strategy can be used to help you make the right choices for a new business, as well as help you if you currently find yourself in a red ocean and want to move into a blue ocean. When it comes to applying the strategy some of the chapters become very focused on how to make it happen in a big organisation so you might want to skip over those parts.

If you are working in a large organisation and involved in strategy then this book would be a great choice. Not only does the book show you how to use the strategy, but they give you specific advice about help others in an organisation buy into the strategy and ensure a successful rollout.

 

If you like the sound of Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne you can buy a copy for yourself by clicking here.

 

 

OTHER BUSINESS BOOKS YOU MAY BE INTERESTED IN

• Key Person of Influence by Daniel Priestly (Read my review)
• Expert Secrets by Russell Brunson (Read my review)
• DotCom Secrets by Russell Brunson (Read my review)
• Launch by Jeff Walker (Read my review)
• Hype Yourself by Lucy Werner (Read my review)

 

YOU CAN SEE ALL OF THE BUSINESS AND ENTREPRENEURSHIP I HAVE REVIEWED HERE