How to create a bingeable bank of content

Want to know how to create a bingeable bank of content? If you’ve ever sat down to watch a Netflix series you’ll know how easy it is to get sucked in and watch episode after episode. As a business owner, you should be striving to do a similar thing with your content where someone is able to get sucked into your world and consume multiple pieces of content back-to-back. Keep on reading to find how to create a bingeable bank of content.

 

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What is a bingeable bank of content?

A bingeable bank of content is where you create multiple pieces of content on the same marketing channel or platform so that different pieces can easily be consumed one after another.

 

Why is creating a bingeable bank of content important for business?

Online content is available 24/7 and when used well becomes a great marketing and sales tool for your business. One piece of content alone is unlikely to provide enough information for someone to want to buy a service above a certain price point. This is why creating a bingeable bank of content is important.

A bingeable bank of content means that someone can consume multiple pieces of content and very quickly the know, like and trust factor can be built up. And if you are able to provide all of the necessary information the person needs to make a purchase then it can mean someone can move through to buying, or at least enquiring to work with you.

Now that you know exactly what a bingeable bank of content is and the value of creating it it’s time to move on to how you can create a bingeable bank of content for your business.

 

HOW TO CREATE A BINGEABLE BANK OF CONTENT

1: Choose your channel or platform

The first thing you need to do is choose where you are going to build a bingeable bank of content. I recommend your bingeable bank of content is created of long-form content so either a blog, podcast or YouTube channel. If you haven’t already creating long-form content and aren’t sure what is best for your business check out this blog post ‘Blog vs Podcast vs YouTube’ where I go into more detail about the pros and cons of each option.

It is possible to build your bingeable bank of content on a social media platform, but you have to be aware that on a social media platform, it is easier for someone to get distracted move away from your profile and never come back.

 

2. Define your content pillars

A key part of creating a bingeable bank of content is ensuring that pieces of content naturally flow together. For example, in Point 1 I included a link to a relevant blog post that is because I have a content pillar around content marketing and most of the blog posts in that content pillar naturally work together. If you are creating a podcast you’ll have the ability to say ‘For more information on this listen to episode X’  and on a YouTube video, you are able to add in a recommended video.

If you don’t already have already set the content pillars of your business you should aim to choose 3-5. These should be topics that are central to your business and the services you provide. Ideally they should be large enough of a topic that you can have multiple sub-topics underneath.

For example, a money coach might have a content pillar of money mindset. As sub-topics, they could have:

• Identifying limiting beliefs about money
• Uncovering your money story
• Developing a healthy relationship with money
• Moving from a scarcity mindset to an abundant mindset
• Letting go of money-related guilt and shame
• Reframing old money beliefs
• Money mindset journaling prompts
• Money mindset affirmations
• Money mindset visualisations

 

WANT TO GET A CONTENT STRATEGY CREATED SPECIFICALLY FOR YOUR BUSINESS? Before you create a bingeable bank of content you want to make sure you have a solid content strategy. Otherwise, it is so easy to spend lots of time and money and see little results. As an award-winning content marketer, who does all of my own marketing, and a Chartered Marketer, with over a decade of professional marketing experience, I’m able to make content with a solid strategy to ensure sales, but in a modern way that will cut through today’s busy online world. And the best bit is it doesn’t have to take forever.  In fact, I run content strategy days (evergreen content and launch content) so you can get an overarching content strategy, and then a launch or 3-month content plan created in just one day. To find out more about my Strategy Days click here. Not sure what open is best for you? Book a free, non-obligation, introduction call here.

 

3: Decide on your timeline for creating a bingeable bank of content

Making the decision to make a bingeable bank of content is great, but you need to be realistic about how long it is going to take you. It might be something that takes weeks or months. There is nothing wrong with that. At the time of writing this blog post I have over 200 blog posts (you can check them all out here), but I’ve been blogging since 2018. Rome wasn’t built in a day. So decided what is feasible.

 

You might decide from the beginning to have a posting frequency that you are going to maintain for the forseeable future. For example, 1 piece of content a week. Or you might decide to focus on trying to have an intensive content creation period over a condensed period of time, where you create 10-20 pieces of content, and then after that move into a regular posting schedule.

 

The important thing is to be realistic and know that making a commitment to create something weekly or fortnightly does build up. Even if you committed to one piece of content a fortnight then in a year you’d have 26 pieces of content. That is more than enough for someone to binge and be fully sucked into your world.

 

4: Plan out your content

At this point, you should have a plan  ofwhat the focus of your upcoming pieces of content will be. A key part of having a bingeable bank of content is that they work together so even if you aren’t going to be creating and posting some of them for a few months taking the time to plan what you’ll create in what order will make all the difference. Some pieces of content will need to come before others so that they can be referred to.

 

As a minimum try and plan for the next 3 months, but if you are up for the challenge go beyond that. Think about what your sales focus is at the moment, go through your content pillars, and have your schedule to hand and start mapping it out.

 

If you haven’t done any sort of content planning before grab my free content marketing plan workbook. It will help you cohesively plan your content across email, social and long-form content. To access put your details in the form below. 

5: Create, publish and promote your content

 

You’ve done all the thinking so now it is time to create and get that content out into the world so it can be consumed. Given that you’ve planned the content out in advance you can take advantage of batching your content, which is where you create multiple pieces of the same time of content back-to-back. This is an efficient way of creating content and if you are hiring a podcast/video editor etc then it will help you to have a streamlined process with them.

 

Don’t forget that just publishing your content is not enough. You’ve got to make sure you are promoting that content. Building a bank of bingeable content is great, but you’ve got to get people to consume the first piece of content if you have any hope of them consuming more.

 

That’s it. You now know how to create a bingeable bank of content.

 

At this stage creating a bingeable bank of content might feel like hard work and yes it does need some thinking in advance and some time set aside for creation. However, a well-crafted bingeable bank of content will shorten the buyer journey and mean you can wake up to sales, sales calls, applications or enquiries without having done anything at that precise moment in time.

 

Let me know in the comments what your biggest takeaway has been. 

 

WANT TO GROW A THRIVING ONLINE SERVICE-BASED BUSINESS?  As the owner of an online business, there is a lot you need to consider and juggle in order to build a thriving business. You need to be offering the right services, at the right price, have the right marketing and sales process, and be able to manage delivering the service to a high standard as well. I’m a Chartered Marketer that specialises in supporting online, service-based, business owners to market and build businesses they love (and that support long-term financial wealth too). If you are looking for one-to-one personalised strategy, training and accountability then my my 1:1 business and marketing mentoring programme click here And to discuss your precise needs book a free, no-obligation, introduction call to discuss your business here.