Thinking about reading Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level?

Would you like to find out a bit more about the book before buying a copy for yourself? If so, keep reading as I’ll be sharing a bit about what you can expect to find inside Ask by Ryan Levesque and sharing some of my own thoughts to help you decide whether it is the right book for you.

This page includes affiliate links, which means that if you choose to make a purchase, I may earn a commission. This commission comes at no additional cost to you. 

CONTENTS

PART I – ASK: THE STORY

Chapter 1 – You: Who, What & Why
Chapter 2 – Strange Question… and Stranger Answers
Chapter 3 – The Discovery
Chapter 4 – My Crisis
Chapter 5 – Working Hard for the Dream
Chapter 6 – An Unexpected Twist
Chapter 7 – The Letter
Chapter 8 – Standing on the Shoulders of Giants
Chapter 9 – Taking the Leap
Chapter 10 – Things Finally Come Together

PART II – ASK: THE METHODOLOGY

Chapter 11 – Getting Started: How to Read the Ask Methodology
Chapter 12 – The Process: Prepare, Persuade, Segment, Prescribe, Profit, Pivot
Chapter 13 – Prepare: The Deep Dive Survey
Chapter 14 – Persuade: The Prospect Self-Discovery Landing Page
Chapter 15 – Segment: The Micro-Commitment Bucket Survey
Chapter 16 – Prescribe: The Post-Survey Sales Prescription
Chapter 17 – Profit: The Profit Maximization Upsell Sequence
Chapter 18 – Pivot: The Email Follow-Up Feedback Loop
Chapter 19 – Case Study #1: Tennis Training – Zero to $250,000 in 6 months
Chapter 20 – Case Study #2: Water Ionizer Market – $750,000 in 5 Days
Chapter 21 – Why: The Reason for Writing This Book
Chapter 22 – Next Steps: Now It’s Your Turn To Ask

 

What is the Ask Method?

Very early on in the book, Ryan explains what the Ask Method is. He writes

“The Ask Method is a system to ask intentionally-designed questions to help you figure out exactly what your customer wants-and the exact language to use to communicate with them”.

The method relies on using surveys.

As business owners and entrepreneurs, it is vital to solve people’s problems. We are told that you need to give people want they want, but Ryan says the problem is that “People don’t know what they want”. Therefore, it isn’t always helpful to directly ask people what they want. This is why he has created a series of questions that helps uncover what people want in what could be described as a counterintuitive way.

The first part of the book is mainly Ryan talking about his journey and how he came up with the Ask Methodology.

Then in the second part of the book, Ryan goes into great detail about the Ask Methodology. The Ask Methodology is made up of 4 different surveys. Firstly Ryan briefly explains the four different surveys and how they work together. Then he explains each survey in great detail showing you how to set it up and even a point how to analyse your results.

Having the surveys is one thing, but you need to get people filling them in. So once you have designed all the survey Ryan then also walks you step-by-step through the entire setup process in terms of the landing pages you need to create (and what should be on them) and the emails that you need to send.

Then at the end Ryan shares 3 case studies so you can see exactly how other people have applied the Ask Methodology and the impact it had on their businesses.

 

FINAL THOUGHTS FROM CHARELLE

Overall, I enjoyed Ask by Ryan Levesque. Whilst Ask is Ryan’s first book, I had actually read his second book Choose (read my review here) first. This meant I already knew I liked Ryan’s writing style and the way his brain works. If I’m honest I preferred Choose to Ask, but that is mainly because Choose brought new ideas into my life, whereas Ask is used my lots of online entrepreneurs already so I have seen the tactics being used already. Personally I didn’t need the first part of the book. However, Ryan goes into great detail in the second part of the book that I would really recommend the book. Whilst Ryan does sell services around the Ask Methodology that doesn’t mean he has shortchanged readers of the book. In fact, I was really impressed with the details in terms of all the different surveys, pages and emails you need to set the whole methodology.

 

WHO WOULD I RECOMMEND READS ASK BY RYAN LEVESQUE

I would recommend this book to aspiring and current entrepreneurs, solopreneurs and business owners. Whilst it would be great to use the Ask Methodology from the beginning of your business it can be implemented at any time. Some of the methodology focuses on knowing what people want, which is useful for new business owners to offer the right products and/or services. However, an established entrepreneur could use that knowledge in order to work out what other products and / or services they could be offering. Furthermore, some of the other surveys help you to be able to segment your audience, customers and clients. Segmentation is something I’m really passionate about and can help every business owner no matter what stage you are at.

One thing to note is that the Ask Methodology is done through online surveys. This doesn’t mean you have to be an online business for the methodology to work, but that is something to keep in mind.

 

If you like the sound of you Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level by Ryan Levesque you can buy a copy for yourself by clicking here.

 

 

YOU MAY ALSO BE INTERESTED IN READING

Launch by Jeff Walker (Read my review)
Expert Secrets (Read my review)
Dot Com Secrets (Read my review)