I’m a marketing strategist and business mentor for coaches and service providers.
I help ambitious business owners, who are driven to make a difference in the world to market, manage and build a profitable and impactful business.
From a young age, I was obsessed with business. I was constantly looking for a gap in the market and I was so excited when I could study business at college. I loved it and of course, aced it!
Whilst business was something I had been interested in from being a little girl, I didn’t come across marketing until I was at University. I was in my final year of University and I was managing the student dance company. I was told I needed to promote a show with posters and flyers (how OLD SCHOOL) and off I went to the University Mac suite with no idea how to use a Mac, nevermind Photoshop. Fast-forward through sold-out performances and I was officially hooked.
So I moved to London to make my marketing dreams come true and somehow ended up working for HMV sending emails to millions of customers every week.
For the next ten years, I worked my way up the marketing ranks in the live entertainment industry. From national touring companies to West End productions, I was responsible for selling hundreds of thousands of tickets and walking lots of red carpets.
even if you don't realise it at the time.
I was dealing with serious heartache after having a major relationship and business break-up within a short space of time. I was lost and thinking “What on earth am I doing with my life?”. And out of that PropelHer was born. I decided to create PropelHer with the mission to support ambitious women to fulfil their professional potential and achieve the success they dreamed of.
I was in the trenches…and I was all alone. I had an idea and ambition and was ready to make something out of nothing.
Now you might think as a professional marketer that would be easy, but it is TOTALLY different when you are a solopreneur to working as a Marketer in a large organisation.
Now I was doing everything myself and not just every aspect of marketing, but also the ACTUAL WORK… you know running the events, coaching women etc.
With no one on my team and no big budget, I had to focus on cost-effective marketing, which meant online.
Over the space of year, I experimenting with a lot and ended up with: designing a website, blogging weekly, producing videos weekly, running Facebook, Twitter, Instagram and Pinterest accounts, managing a Facebook Group and keeping my growing mailing list updated with a weekly email.
And this was meant to be a “passion project” – I was still working full-time.
I threw myself into being an online entrepreneur – everything from sales funnels, automation, repurposing content, pixels, targeting and retargeting, SEO, building a community, making an online course, tripwires and much more.
And as PropelHer grew, more and more people approached me to support them so I decided it was time to do it officially!
And that is how I became a
In addition to marketing, I also love:
⭐ Chocolate raisins
⭐ Beyoncé
⭐ Cheese
⭐ Hot Chocolate
⭐ The Beach
WHAT MY CLIENTS SAY ABOUT WORKING WITH ME
Charelle is energetic, enthusiastic and really wants you to win when it comes to building your dream business around your life. She will push you to REALLY think about what you’re doing and why, she’ll highlight where there may be gaps in your plans and she’ll encourage you to focus on the income generating activities. In those moments as a solo business owner when it’s hard and when you’re tired, she’ll remind you of your bigger vision, why you started and help you to keep believing in yourself, addressing any confidence issues you may have.
Charelle is the QUEEN of planning which is so important when you have lots of spinning plates and she will help you to get clear on your goals, how to execute them and what priority to give them. She provides a supportive ear to bounce ideas off and talk things through which is so important when you are a team of 1.
Charelle was the missing piece to my business, freeing me to focus on being CEO, Financial Coach and Creator. I’d laid so much groundwork but was overwhelmed which made prioritising, staying focused and pushing myself out of my comfort zone harder.
She’s there everyday with a positive nudge, holding me accountable (without fail!) keeping me focused on my vision and the strategy. She breaks down the steps to help achieve that and never flinches when I raise the bar, but sense checks my latest “idea”.
I love her heart-led direct approach, both cheerleader and challenger, and that she genuinely shares my passion for empowering families with their money and finances.
If you are looking for an actionable marketing strategy that tells you what to do daily to market your business, instead of an e-course that gives you a bunch of concepts without an explanation of how they apply to your business, then you need to book a day with Charelle.
I approached Charelle when starting my rebranding process. I am so happy I met Charelle and truly believe I could not have done this without her. She is very knowledgeable and has helped me every step of the way from thinking about my ideal client, values, pricing and marketing. It has been an absolute pleasure working with Charelle and I highly recommend her.
