Thinking about reading 24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world by Daniel Priestley?

Want to know a bit more about the book before you read a copy for yourself? 

Well keep on reading as I’m going to let you know what you’ll find insider as well as sharing my thoughts on the book to help you decide whether you should read 24 Assets for yourself.  

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This page includes affiliate links, which means that if you choose to make a purchase, I may earn a commission. This commission comes at no additional cost to you. Thank you to Daniel Priestley for providing a copy of the book in exchange for a business card at an Entrepreneurs in London meetup. 

CONTENTS

Introduction

Part 1 – The Entrepreneur Journey
Chapter 1 – The journey
Chapter 2 – Income follows assets
Chapter 3 – Asset creation
Chapter 4 – Change your thinking

Part 2 – 24 Assets
Chapter 5 – 24 Assets overview
Chapter 6 – Intellectual property assets
Chapter 7 – Brand assets
Chapter 8 – Market assets
Chapter 9 – Product assets
Chapter 10 – System assets
Chapter 11 – Culture assets
Chapter 12 – Funding assets

Part 3 – Asset Creation
Chapter 13 – What are your core assets?
Chapter 14 – Building your assets
Chapter 15 – The asset creation cycle
Chapter 16 – Environment dictates performance
Chapter 17 – The great waves
Chapter 18 – Surf or get dumped

References
Acknowledgements
The Author

ABOUT THE BOOK ’24 ASSETS’

24 Assets is written by Daniel Priestley. Danel Priestley is an entrepreneur, best-selling author and international speaker. He is the co-founder of Dent Global, which helps entrepreneurs to stand out, scale up and make a positive impact. In his Key Person of Influence model Daniel recommends publishing a book to grow your business so it is no surprise that Daniel has written a number of books himself including Key Person of Influence, Oversubscribed and Entrepreneur Revolution.

Check out my review of Key Person of Influence here . 

Check out my review of Oversubscribed here.

 

INSIDE  ’24 ASSETS’

In the beginning of 24 Assets Daniel talks about the realities of running a business and how many entrepreneurs don’t fulfil their business dreams. They often end up working hard but making less money than if they were employed. They create a business that is useless without them, because of one thing – not focusing on building assets. Daniel states the importance of building assets whether you are trying building a lifestyle business or a performance busines, and states that the rest of the book will teach you about the 24 assets (hence the title) you should be creating in your business.  

In Part 1: The Entrepreneurial Journey you’ll learn about the stages of the entrepreneur journey and the importance of knowing your business’ revenue per person. You’ll then find out about tools and assets differ, and the power of assets to generate income. Then you’ll learn about the seven steps that allow an entrepreneur to fast-track the process of developing assets. Daniel also writes about how you need to change your thinking in order to apply this method and see the benefits.

Part 2: 24 Assets is where Daniel goes through the 24 different assets your business needs. In total there are 7 different asset categories: 

• Intellectual property 
• Brand assets 
• Market assets 
• Product assets 
• System assets 
• Culture assets 
• Funding assets 

Daniel explains each category and then the assets you need under each category. At the end of every asset category there is a rapid action steps section so you can quickly start to implement what you’ve learnt. 

 

Now that the understand what the different assets are it is time to start building those assets and creating the digital, scalable and valuable business you dream of, and this is covered in Part 3: Asset Creation. Whilst it is important to have all 24 assets Daniel encourages you to identify what your 2 core assets are. You are then walked through the asset creation cycle and Daniel leaves you will a special asset every business needs to succeed.  

 

QUOTES FROM ’24 ASSETS’

“Statistically, you’ll work harder and earn less as a self-employed person than you would in a salaried job.” 

“Soft digital assets drive income today as much as traditional assets like property, factories and machinery did in the industrial age.” 

“If you want your business to grow, become profitable and be robust, shift your mindset from profit and loss thinking to balance sheet thinking,” 

“A business succeeds because it is designed to succeed.” 

“Data is the key to personalisation, and personalisation is the key to owning the relationship with someone.” 

“The absolute key to being successful long-term in business is to deliver remarkable value and surprise and delight your customers beyond their expectations.” 

 

 

FINAL THOUGHTS FROM CHARELLE

Overall, I loved this book. I’ve previously read Key Person of Influence and Oversubscribed and I loved both of them. Daniel is clearly a very smart businessman, but he is able to take the knowledge and turn it into books that can be understood by the masses. I loved the breadth of the assets covered. Daniel isn’t the first to say you need assets, but often the focus is on something fairly simple such as create a digital product (an asset) that can generate sales without you being involved. Whilst Daniel does talk about product assets that is just one of the seven asset categories mentioned and I gained a lot by thinking about the whole range of assets needed.

 

WHO WOULD I RECOMMEND READS 24 ASSETS: CREATE A DIGTAL, SCALABLE, VALUABLE AND FUN BUSINESS THAT WILL THRIVE IN A FAST CHANGING WORLD BY DANIEL PRIESTLEY

This book is written for entrepreneurs who want to build a digital, scalable, valuable and fun business. In the book Daniel outlines the 9 stages in the entrepreneurial journey and he believes that you should be aiming to build a lifestyle business or a performance business. If you are aiming to make one of those types of businesses then this book would be a great read for you. This book would be beneficial whether you haven’t started a business yet so you can be designing for business for success from the beginning, or you’ve already got a business but it isn’t where you’d like it to be.  

 

 

If you like the sound of you 24 Assets by Daniel Priestley you can buy a copy for yourself by clicking here.

 

         

OTHER BOOKS YOU MAY BE INTERESTED IN READING

Launch by Jeff Walker (Read my review)
Expert Secrets (Read my review)
Dot Com Secrets (Read my review)
The 4-Hour Work Week by Tim Ferris (Read my review)
Chillpreneur by Denise Duffield-Thomas (Read my review)

 

YOU CAN SEE ALL OF THE BUSINESS AND ENTREPRENEURSHIP I HAVE REVIEWED HERE