Are you ready to be one of the few?
What can I expect?
The programme is totally personalised to you.
You aren’t like anyone else in this world so you definitely aren’t like anyone else I have worked with.
I believe there is a magic sweet spot that combines your skills, experience and strengths, your target audience and what you offer. To really grow a business you need to find that sweet spot so that you can thrive with ease.
The first call will be a 90-minute deep dive session. Before the call, I will send you a welcome pack, which has a number of exercises for you to do before the call to really ensure that we get to the core of what needs to happen for you to have a truly transformational change over the 12-weeks.
My 1:1 programme is personalised, but here are some topics that could be covered:
You are an expert in your field, but there are so many ways to package your expertise. If you aren’t 100% confident with that you want to offer (ie membership site, 1:1 services, courses, digital products etc) we can go through the different options and the financials to go with each option. This will ensure before you do anything else you are confident in what you are offering and know it is possible to reach your financial goals.
A successful business needs customers/clients. If your business is for everyone then it is really for no one. Getting clear on your target audience will enable you to ensure that your website, emails and all other content is created with that person in mind and give you the best chance of converting.
Your website is the home of your online business. We will work out what structure you need for your site, the best platform for you to use and get you up and running.
As an online business, content marketing will be central to your marketing strategy. We will look at the different types of content marketing: videos, blog posts, infographics, e-books and checklists and work out what content is best for your target audience, your services/products and you.
In simple terms, a sales funnel is how to turn a random person into a buying customer. As a business owner it is your job to make people aware your business and what you offer and then take them on a journey so they buy. Having a clear sales funnel will help you to ensure you are focus your marketing energy in the right direction and help you not get swallowed up into endless pointless marketing.
A successful business needs customers/clients. If your business is for everyone then it is really for no one. Getting clear on your ideal client avatar will enable you to ensure that your website, emails and all other content is created with that person in mind and give you the best chance of converting.
Whilst many people are building businesses off social media, I am still a big beliver in email marketing. It still has the best conversion rates and with social media platform channels changing the rules it is important to be able to communicate with your audience on your own terms. We will cover how to setup your mailing list, how to create opt-in/freebies to get people joining your list and then how to nurture your list so they buy.
Social media has changed the shape of marketing over the last 10 years. We will look at the different platforms (Facebook, Twitter, Instagram, Pinterest, Snapchat) and determine where you should be focusing your effort. We will also look at what type of content you should be creating and developing a social media content schedule to ensure you aren’t panicking with what to post today.
A business isn’t a business if you aren’t making sales. Creating sales pages that convert will be key for your business. We will look at the anatomy of a sales pages, ensure you are setup for payment and if you are offering high-value 1:1 work we will look at creating sales pages that have people booking a free call.
Running a business as a solopreneur means you need to be organised. We will ensure you have the right setup to keep track of your marketing, finance, operations etc.
As a solopreneur your time is precious and a great way to maximise your time is to use automation within your business. We will look at a number of common ways you can add automation into your business such as email autoresponders, social media advertising, social media content schedulers and automated webinars.
What does the programme include?
- A complimentary 20-minute discovery call to ensure that I’m the right coach for you!
- Welcome Pack
- 90-minute deep dive introduction session
- 11x 50 minute weekly calls
- Recommending reading list
- Access to a range of workbooks to go further into technical areas of starting a business and to support you implementing your weekly tasks
Investment: £2,997
Why work with me?
1) I’m a solopreneur just like you!
I am not some seven-figure coach with a big team that has completely forgotten what it is like to be running a business all by yourself. I am a one-woman business that fully understands that your time is precious and I suggest strategies to work with that.
2) You will get totally personalised support and recommended strategies
Whilst I have done it myself, I am not teaching my formula. I am a big believer that every person is unique and your business model and marketing strategies need to compliment that. The best way to achieve business success is to be aligned with the work you are doing and I will work with you to work out what this means to you.
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3) I eat, sleep, breath marketing and online business
By working with me you aren’t just getting a getting a business coach and a marketing mentor rolled into one. I have over 8 years experience in marketing, am a member of the Chartered Institute of Marketing and am continually pushing myself to stay up-to-date with best practice. That combined with my hands-on knowledge of building a business by myself means you are in safe hands.
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.4) It has worked for others!
My strategies haven’t just worked for me. They have worked for others too! Look below to see what other people have said about working with me.
Prior to working with Charelle, I was struggling with consistency in posting across social media channels and for two years I had wanted to launch my YouTube Channel.
Charelle helped me to launch my YouTube Channel and post weekly. She helped me launch my website, she challenged me to go live on Instagram and I was able to consistently post on my channels. She has helped me to streamline what is important in my business by giving me a marketing plan that works for me and she helped me to take lots of messy action and helped me to limit my procrastination.
The best thing about working with Charelle is she really does hold you accountable and she really really cares. She goes above and beyond to deliver excellence.
I met Charelle in a Clubhouse room for business owners where she shared some of her marketing wisdom. I was in the process of launching my new business venture and after listening to her share her vast knowledge and expertise, I knew that I had to work with her.
Charelle is energetic, enthusiastic and really wants you to win when it comes to building your dream business around your life. She will push you to REALLY think about what you’re doing and why, she’ll highlight where there may be gaps in your plans and she’ll encourage you to focus on the income generating activities.
Charelle is the QUEEN of planning which is so important when you have lots of spinning plates and she will help you to get clear on your goals, how to execute them and what priority to give them.
If you’re new in business or would like some support growing your existing business, I have absolutely no hesitation recommending Charelle.
Working with Charelle has made a big difference to how I approach and think about my content
Working with her I went from someone who was often inconsistent in their posting or alternatively overwhelmed with ideas and stuck for how to bring them together!
She helped me think a lot more strategically about what should be included and incorporated easy to follow guides as to the type of content, imagery and call to actions needed depending on what I was trying to drive in my campaigns.
When it comes to building the business of your dreams you have three choices:
1) Keep it a dream and never do anything to make it a reality
2) DIY IT – Google stuff, attend webinars, put pieces of different systems and make slow progress
3) Work with an experienced coach who can guide you step-by-step to build your business as efficiently and effectively as possible so you start seeing results quickly
I’m not going to lie and say building a business is easy. You probably won’t have a 5-figure month in your first month, but by working with me I can assure you that you will be quickly building a business with a strong foundation, that is aligned to the lifestyle you want to create and be crystal-clear on the journey ahead of you.
Ready to take the next step?
Book your totally-free no-obligation discovery call where we will talk through your current situation and your future business goals. I will answer any questions you have about the programme and probably share a few tips so even if you don’t sign up the call will be worthwhile. Then if you think I am the right coach for you and I feel that you are the right client for me (I only work with committed individuals) then I will send a contract across and once payment is received we will get going.
Sound good to you? If so, what are you waiting for? Book your call today!